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A recent episode of the IAB UK Podcast posed a deceptively simple question: how do we get better at measuring outcomes for audio? It’s a question New Zealand advertisers and agencies should be asking...
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies. One of the most pressing dynamics shaping this space is the...
The U.S. retail media market offers a useful window into where commerce media is heading. IAB U.S. has published an assessment of where commerce media networks are finding it hardest to gain...
The 2026 IAB Digital Video Ad Spend & Strategy Report: Part One provides a comprehensive view into the evolving U.S. TV and digital video marketplace, highlighting where ad dollars are flowing,...
Video is the fastest-growing major format globally, and in Aotearoa it increased by 27% year-on-year*. The top is hot 🔥 and so was our first IAB New Zealand Video Summit. The IAB New Zealand Digital...
Today, buying and selling digital advertising involves a lot of human coordination - emails, rate cards, negotiations, spreadsheets, campaign setup. A single campaign can take weeks to go from brief...
Getting the most from your media mix is one of the most persistent challenges in marketing, and one of the hardest to prove without the right tools. The IAB New Zealand Data, Privacy & Measurement...
Sustainability resources for digital advertising are improving fast, and there's positive momentum behind initiatives like the GMSF and Ad Net Zero. But knowing where to start, and how to make it...
As a marketer, understanding the difference between data types could be one of the most useful things you do this year, because data underpins almost every decision you make about who to reach, what...
AI is fundamentally changing how we work and how we create. Our AI Working Group brought together industry experts at the cutting edge of this space to share their insights at our recent ‘The Future...
Live events are changing the rules of CTV advertising. Connected TV is no longer just a place where people watch on-demand content. Live events - sports, entertainment, breaking news - are...
.jpg "When do you need to disclose AI in your advertising? New IAB U.S. framework")
What does the new IAB U.S. AI Transparency and Disclosure Framework means for your business? If you're using AI to create advertising, and most of us are, there's now a helpful industry framework...
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