Q4 is that chaotic stretch where everyone buckles in for the ride, inboxes explode, Christmas functions hit, and you still have to plan for 2026 and manage your BAU. This year, your secret weapon...
.jpg "Advertising's Interactive Audio Future (IAB U.S.)")
As AI assistants become embedded in our daily routines, across phones, smart speakers, dashboards, and wearables, audio is emerging as one of the most natural and powerful interfaces for interaction,...
IAB U.S. and IAB Europe have released the Guidelines for Incremental Measurement in Commerce Media, a practical resource to help marketers understand and prove the true business impact of commerce...
AI isn’t just transforming commerce, it’s driving the next wave of growth. As digital shopping becomes more intelligent and personalised, consumers are fundamentally changing how they research,...
IAB New Zealand’s Mix & Mentor Programme brought the AUT Business School, Auckland University of Technology and University of Auckland Business School faculty and students together with IAB New...
The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology...
-1.jpg "A Buyer's Guide to Digital Audio Advertising")
The 2025 IAB New Zealand Digital Audio Advertising Buyer’s Guide has been created by audio experts from the Audio Working Group within the IAB New Zealand Digital Effectiveness Council to help...
.jpg "A Guide to Audio Measurement")
As digital audio continues to grow across Aotearoa, advertisers are looking for clarity on how best to measure its impact. The IAB New Zealand 2025 Audio Measurement Guide was created to help the...
.jpg "CTV Playbook: It's How We Watch Now")
TV has come a long way and it’s no longer just about flipping through channels. With streaming and CTV (Connected TV), people are watching what they want, when they want, all on the biggest screen in...
NEW Q4 2025 UPDATE - to help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council has created a new resource - the 'AI Tools Report'.
MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out...
Finalists have been announced for the 2025 IAB NZ Digital Advertising Awards. The Awards attracted a record number of entries this year, highlighting the expertise that continues to position digital...
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