Welcome to IAB NZ

IAB New Zealand empowers the media and marketing industries to thrive in a digital economy. 

Why IAB New Zealand

 

IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain of digital advertising from media owners, publishers, media agencies, advertising agencies through to brands and advertisers. Shaping our industry is important to us, and we offer a comprehensive member benefits package to educate, inspire and empower New Zealand businesses to grow in a digital economy.

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What we do

 

We empower IAB New Zealand Members to thrive in the digital advertising ecosystem, through thought leadership, standards, insights, training, networking events, and connections. IAB New Zealand is an authoritative and objective source of best practice for the digital advertising industry, and membership enables key stakeholders to be part of the conversation.

News & Updates

Part 1: Digital Audio is Bigger Than Most Media Plans Reflect
Part 1: Digital Audio is Bigger Than Most Media Plans Reflect
Last year, the IAB New Zealand Digital Audio Working Group released the Digital Audio Buyers Guide: a resource designed to help media planners and buyers better understand the role digital audio can play in the modern media mix. This year, they're expanding on that work with a series of articles...
Composable CDP: The Smarter Way to Own Your Customer Data
Composable CDP: The Smarter Way to Own Your Customer Data
Customer data platforms have long been the backbone of effective digital advertising - but not all CDPs are built the same. A newer approach - the composable CDP - lets brands keep their data in their own warehouse and build on top of it, rather than handing it to a vendor. Niko Batinica, a member...

Become a member

 

Gain access to industry insights, member-only resources from the global IAB network and IAB Tech Lab, local research and reports, and discounted member tickets to IAB New Zealand events,.

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Events

 

IAB New Zealand events are the ultimate destination for our members to stay updated on the latest industry trends and developments. We host a variety of exciting events year-round, covering digital advertising topics and offering networking opportunities. Our goal is to keep you ahead of the curve and engaged in the ever-evolving industry landscape.

Our Members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
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