In a time when many news organisations are pulling back from regional coverage, New Zealand’s Stuff Group is doubling down. With over 30 newspaper mastheads across the country, Stuff remains...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
AUT Taps into TikTok to Attract Future Students
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Rob Leach, General Manager of Kargo APAC.
Driving Action: How Programmatic DOOH Helped NZTA Achieve 89% EV Policy Compliance When the New Zealand Government introduced new road user charges for electric vehicles (EVs) and plug-in hybrid...
Targeted DOOH drives impact for Porsche’s 75th anniversary.
Buns on the run! Perion’s hyper-local programmatic DOOH campaign gave Baker’s Delight a piping-hot 61% footfall boost on National Hot Cross Bun Day – proving great media can rise to the occasion. To...
Find out how Kiwi Telco 2degrees leveraged low-carbon DOOH and dynamic storytelling with Perion to set a new benchmark in sustainable advertising.
Kargo’s Gamification and Lighthouse units teamed up to deliver a dynamic, high-performing awareness campaign - driving strong CTR and viewability. Check out the Chemist Warehouse case study video on...
Find out how you can stretch your digital advertising goals with Kargo's Runway unit, which blends dynamic animation with promotional messaging. Check out the Anytime Fitness case study video below...
Every now and then we like to highlight a new IAB New Zealand Member that we think our community will find interesting. Today we meet Kurt Sandtmann, Managing Partner of Tracta.
