Google just answered the question everyone in digital advertising is asking - and if you work in the industry you've probably already had this conversation: Does SEO still matter now that AI is...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Josephine Driscoll, Client Partner at DoubleVerify.
Three new Kargo formats, CTV Bento, CTV Runway, and CTV Wheel, are built to help brands tellricher stories, showcase products more effectively, and drive meaningful engagement directlyfrom the...
Westpac had a story to tell about its newest product features, the challenge was making sure the right people heard it. By pairing Kargo's Spotlight post-content ads with the full-screen Venti...
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To mark Earth Day 2026, Joe Lanzerotti from Kargo revisits his 2024 blog post "AI Is Hot. Literally." -checking in on where the climate data stands two years on and what the adtech industry should do...
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From a garage hobby to primetime streaming, Kiwi podcasting has officially come of age. If you've ever wished you could kick back on the couch and watch your favourite podcast like it was a proper TV...
.png "1 Million Impressions and Counting: VDX.tv and the Samsung Galaxy Watch")
When Samsung set out to launch the Galaxy Watch Ultra and Galaxy Watch8 Series in New Zealand, the goal was clear: reach a wide audience at scale while giving consumers a genuine opportunity to...
New Zealand’s most-watched streaming platform is getting an upgrade. TVNZ+ has launched a new platform built on global-grade cloud infrastructure, and while much of the coverage has focused on what...
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Thomas Sutton-Walsh, Enterprise Account Executive at Fivetran.
When someone asks Perplexity, Gemini, Claude, or ChatGPT a question, the AI doesn't return a ranked list of pages. It breaks the query into multiple sub-questions, searches each independently, then...
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