LUMO Digital Outdoor, OMD New Zealand commission Amplified to run a New Zealand attention measurement study across digital and static roadside OOH. The study made possible by OMD NZ clients 2degrees,...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
As an industry, we’ve spent years building sophisticated national plans across TV and digital – search, social, programmatic display, video. In the metros, Out of Home has joined that ecosystem, with...
Where you put the store locator matters: new research on DOOH creative. A 7,200-person study from Vistar Media, Omnicom Media and Annalect found that a well-placed store locator on a digital...
.png "QMS NZ Deliver Owned NZ First Programmatic DOOH Takeover")
QMS NZ has partnered with the leading global cryptocurrency platform Binance to deliver a first-of-its-kind Programmatic Digital Out of Home campaign in Aotearoa, by taking over QMS’ entire Auckland...
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
Buns on the run! Perion’s hyper-local programmatic DOOH campaign gave Baker’s Delight a piping-hot 61% footfall boost on National Hot Cross Bun Day – proving great media can rise to the occasion. To...
Find out how Kiwi Telco 2degrees leveraged low-carbon DOOH and dynamic storytelling with Perion to set a new benchmark in sustainable advertising.
