LUMO Digital Outdoor, OMD New Zealand commission Amplified to run a New Zealand attention measurement study across digital and static roadside OOH. The study made possible by OMD NZ clients 2degrees,...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Where you put the store locator matters: new research on DOOH creative. A 7,200-person study from Vistar Media, Omnicom Media and Annalect found that a well-placed store locator on a digital...
It was great to see a strong turnout from the IAB community at the recent iMedia Future of Marketing Summit, where Trade Me and Stuff took the stage together to make a case that's worth sitting with...
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Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Publicis Aotearoa has launched a groundbreaking Data Intelligence Hub (DIH) to revolutionise marketing transformation and growth in New Zealand. They unveiled this new model at a co-hosted event with...
How Xero Supercharged Engagement with Data-Driven Digital Strategy
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