When someone asks Perplexity, Gemini, Claude, or ChatGPT a question, the AI doesn't return a ranked list of pages. It breaks the query into multiple sub-questions, searches each independently, then...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
Imagine being able to ask a question that's very complex or multi-layered and in an instant, receive a comprehensive, AI-powered response that explains it well, complete with web links to explore....
Richard Conway, Managing Director of The Optimisers and Pure SEO shares his perspective on leading the industry through change as SEO evolves into new optimisation techniques including Generative...
.png "Stuff's Democracy.AI Wins Global Award for Best Use of AI")
In a time when many news organisations are pulling back from regional coverage, New Zealand’s Stuff Group is doubling down. With over 30 newspaper mastheads across the country, Stuff remains...
