.png "Search: It's Becoming an Action Layer")
Richard Conway is the Founder and CEO of The Optimisers and serves on the IAB Emerging Technology Council. With over 25 years of experience in digital marketing and search, Richard is one of New...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
.png "Searching For Your Dream Home Just Got a Whole Lot Smarter")
For decades, finding your perfect home online has meant scrolling through listings and hoping the agent remembered to mention the wood floors, the sun-soaked kitchen, or the home gym tucked behind...
Google just answered the question everyone in digital advertising is asking - and if you work in the industry you've probably already had this conversation: Does SEO still matter now that AI is...
.png "As AI Grows, So Do Sustainability Concerns")
To mark Earth Day 2026, Joe Lanzerotti from Kargo revisits his 2024 blog post "AI Is Hot. Literally." -checking in on where the climate data stands two years on and what the adtech industry should do...
.png "1 Million Impressions and Counting: VDX.tv and the Samsung Galaxy Watch")
When Samsung set out to launch the Galaxy Watch Ultra and Galaxy Watch8 Series in New Zealand, the goal was clear: reach a wide audience at scale while giving consumers a genuine opportunity to...
When someone asks Perplexity, Gemini, Claude, or ChatGPT a question, the AI doesn't return a ranked list of pages. It breaks the query into multiple sub-questions, searches each independently, then...
Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
Imagine being able to ask a question that's very complex or multi-layered and in an instant, receive a comprehensive, AI-powered response that explains it well, complete with web links to explore....
