As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
It was great to see so many familiar faces from the IAB New Zealand community at the recent Agentic Retail Summit, including members like Spark and The Warehouse Group, who are already deep into...
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Richard Conway is the Founder and CEO of The Optimisers and serves on the IAB Emerging Technology Council. With over 25 years of experience in digital marketing and search, Richard is one of New...
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For decades, finding your perfect home online has meant scrolling through listings and hoping the agent remembered to mention the wood floors, the sun-soaked kitchen, or the home gym tucked behind...
Google just answered the question everyone in digital advertising is asking - and if you work in the industry you've probably already had this conversation: Does SEO still matter now that AI is...
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To mark Earth Day 2026, Joe Lanzerotti from Kargo revisits his 2024 blog post "AI Is Hot. Literally." -checking in on where the climate data stands two years on and what the adtech industry should do...
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When Samsung set out to launch the Galaxy Watch Ultra and Galaxy Watch8 Series in New Zealand, the goal was clear: reach a wide audience at scale while giving consumers a genuine opportunity to...
When someone asks Perplexity, Gemini, Claude, or ChatGPT a question, the AI doesn't return a ranked list of pages. It breaks the query into multiple sub-questions, searches each independently, then...
Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
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