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Councils & Working Groups

IAB New Zealand helps drive the digital advertising industry forward through the efforts of Councils and Working Groups in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the digital advertising and marketing ecosystem.

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Data, Privacy & Measurement Council

The IAB New Zealand Data, Privacy & Measurement Council exists to help the media and marketing industry understand and leverage industry and organisational applications of data and related technologies. Considering topics spanning business, audience, and campaign data, as well as analytics and consent, this council aims to help navigate the evolving landscape of digital privacy and to illuminate the challenges and opportunities of digital advertising measurement. It includes the following Working Groups:

Data Foundations: Establishing trusted, privacy-safe data practices and infrastructure to support long-term growth.
Measurement: Improving how the industry defines, tracks, and validates success across the digital marketing ecosystem - ensuring transparency and accountability. 

Segmentation & Activation: Turning data into action by building meaningful audiences and activating them across channels effectively and ethically.

 

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Digital Effectiveness Council

The IAB New Zealand Digital Effectiveness Council guides the industry on the best methods to optimise performance and effectiveness across the full digital spectrum, and includes the following Working Groups:

Audio Working Group: Provides education on the increasing value of online audio and podcasts as powerful and effective advertising mediums.

Video & Attention Working Group: Educates the industry on the power of video to engage attention across all digital advertising platforms.

Retail & eCommerce Working Group: Consists of representatives from retail media platforms, agencies, and digital advertising companies who are dedicated to raising awareness of retail media and eCommerce best practice.

 

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Emerging Technology Council

The IAB New Zealand’s Emerging Technology Council was developed to help the media and marketing industries navigate emerging technology, and guide best practices for how it can enhance and grow digital advertising. Within this Council, the Sustainability Working Group exists to help the digital advertising industry embrace a sustainable future.

 

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Programmatic DOOH Working Group

The IAB New Zealand Programmatic DOOH Working Group was created to meet the needs of a growing programmatic digital out-of-home market. It exists to educate the media and marketing industries on the value of pDOOH, best practices, and emerging trends.

 

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Data, Privacy & Measurement Council

Qassem Naim
Qassem Naim
Chair / Data, Privacy & Measurement Council
Director / The Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science, having begun his career in medical laboratories researching targeted cancer treatments before venturing into targeting consumers. With unique, diverse skills and experience, Q has successfully transformed businesses across industries. He has strong...

Qassem Naim
Chair / Data, Privacy & Measurement Council
Director / The Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science, having begun his career in medical laboratories researching targeted cancer treatments before venturing into targeting consumers. With unique, diverse skills and experience, Q has successfully transformed businesses across industries. He has strong relationships with major technology providers and clients, guiding them in selecting and implementing the right technology and tools to drive measurable ROI.

 

Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. In 2016, he joined FCB in New Zealand and later founded Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.

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Qassem Naim
Travena Addenbrooke
Travena Addenbrooke
Vice-Chair / Data, Privacy & Measurement Council
Marketing Transformation & Gen AI Lead / Spark New Zealand

Travena is an accomplished Senior Marketing Leader with over 15 years of experience in the field. She has a proven track record of driving growth for both international and local brands. Her passion for delivering results at a business level, combined with her pragmatic approach to customer challenges, has made her a sought-after advisor in the...

Travena Addenbrooke
Vice-Chair / Data, Privacy & Measurement Council
Marketing Transformation & Gen AI Lead / Spark New Zealand

Travena is an accomplished Senior Marketing Leader with over 15 years of experience in the field. She has a proven track record of driving growth for both international and local brands. Her passion for delivering results at a business level, combined with her pragmatic approach to customer challenges, has made her a sought-after advisor in the marketing industry. Travena's extensive digital background has allowed her to develop global innovative firsts and win multiple awards, showcasing her level of thinking. As a digital marketing leader, she has been instrumental in the development and implementation of successful marketing strategies, Martech strategies and delivering to business key objectives through her digital knowledge. Throughout her career, Travena has demonstrated a deep understanding of the evolving digital landscape and has consistently stayed ahead of the curve in terms of emerging trends and technologies.

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Travena Addenbrooke
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Kate Addis
Acting Chief Technology and Innovation Officer / PHD Media
Kate has more than 15 years’ experience in digital marketing working across client side and agency. Her background covers a broad range of disciplines across digital and marketing - from content creation to technology and platforms. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies,...
Kate Addis
Acting Chief Technology and Innovation Officer / PHD Media
Kate has more than 15 years’ experience in digital marketing working across client side and agency. Her background covers a broad range of disciplines across digital and marketing - from content creation to technology and platforms. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies, she oversees the agency's data and technology consultancy product as well as providing support to PHD clients on technology and data opportunities and capabilities.
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Caroline Atford
Head of Data & Insights / Stuff

Caroline brings over 20 years of experience in the media industry, specialising in audience measurement and navigating the evolving media landscape. She has held senior leadership roles at Nielsen in both New Zealand and Australia, where she led strategic initiatives to transform data insights and client outcomes. Caroline has taken on the role as...

Caroline Atford
Head of Data & Insights / Stuff

Caroline brings over 20 years of experience in the media industry, specialising in audience measurement and navigating the evolving media landscape. She has held senior leadership roles at Nielsen in both New Zealand and Australia, where she led strategic initiatives to transform data insights and client outcomes. Caroline has taken on the role as the Head of Data & Insights at Stuff, where her focus will be driving innovative approaches to leveraging data in media.

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Rachel Bayfield
Rachel Bayfield
Chief Technology and Innovation Officer / PHD Media

Rachel has over 15 years’ experience in the marketing industry across media, data and technology in the New Zealand, North American and UK markets. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies she oversees the agencies data and technology consultancy product offering...

Rachel Bayfield
Chief Technology and Innovation Officer / PHD Media

Rachel has over 15 years’ experience in the marketing industry across media, data and technology in the New Zealand, North American and UK markets. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies she oversees the agencies data and technology consultancy product offering as well as providing guidance for PHD clients on technology and data opportunities and capabilities.

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Rachel Bayfield
Susan Benseman ANZ
Susan Benseman
Head of Media & Marketing Performance / ANZ Bank NZ
With a career spanning many years in Publicis and Omnicom media agencies, Susan is currently Head of Media and Marketing Performance at ANZ, where is she is responsible for maximising the impact of marketing investment. She is a highly accomplished marketing and advertising professional with a strong background in financial services, telco,...
Susan Benseman
Head of Media & Marketing Performance / ANZ Bank NZ
With a career spanning many years in Publicis and Omnicom media agencies, Susan is currently Head of Media and Marketing Performance at ANZ, where is she is responsible for maximising the impact of marketing investment. She is a highly accomplished marketing and advertising professional with a strong background in financial services, telco, automotive and FMCG marketing. She has a passion for developing and leading strong agency and client relationships with a focus on collaboration. 
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Sam Burns OMD 2
Sam Burns
Digital Director / OMD New Zealand

Sam has spent over a decade working within the media agency world. With roots in programmatic he has a strong passion for technology and data, helping businesses grow their digital strategies across both brand and performance. Currently he leads the digital team within OMD – New Zealand's largest media agency, delving into Adtech and Martech...

Sam Burns
Digital Director / OMD New Zealand

Sam has spent over a decade working within the media agency world. With roots in programmatic he has a strong passion for technology and data, helping businesses grow their digital strategies across both brand and performance. Currently he leads the digital team within OMD – New Zealand's largest media agency, delving into Adtech and Martech solutions to help clients navigate the everchanging digital media landscape and helping them secure their positions in market as industry leading brands.

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James Cartwright
James Cartwright
Sales Director ANZ & NZ Country Manager / Azira

James is a digital advertising and data specialist with 10 years’ experience in the New Zealand media industry. He started his career in media agencies and for the past 5 years he has worked in digital media and data sales. His current position is Sales Director ANZ and Country Manager NZ for Azira (azira.com). James is responsible for New...

James Cartwright
Sales Director ANZ & NZ Country Manager / Azira

James is a digital advertising and data specialist with 10 years’ experience in the New Zealand media industry. He started his career in media agencies and for the past 5 years he has worked in digital media and data sales. His current position is Sales Director ANZ and Country Manager NZ for Azira (azira.com). James is responsible for New Zealand agency and publisher partnerships including data enrichment, activation and attribution along with Australian agency revenue. James has a passion for data and assisting local marketers with the best practice application of data, utilising Nears privacy lead framework. He has been a member of the IAB New Zealand Data, Privacy & Measurement Council since 2023 and was the winner of the IAB New Zealand Digital Advertising Awards Mobile Sales Excellence Award in 2019.

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James Cartwright
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Anita Greenfield
Head of Product: Consultancy and Content / GroupM
Anita brings over 11 years’ experience in the media industry spanning New Zealand and Middle East markets. She has held roles from digital strategy through to leading performance media teams across Search, Social and Programmatic. With over four years at GroupM, she currently serves as Head of Product: Consultancy and Content where she oversees...
Anita Greenfield
Head of Product: Consultancy and Content / GroupM
Anita brings over 11 years’ experience in the media industry spanning New Zealand and Middle East markets. She has held roles from digital strategy through to leading performance media teams across Search, Social and Programmatic. With over four years at GroupM, she currently serves as Head of Product: Consultancy and Content where she oversees the groups data and technology consultancy product offering as well as heading up GroupM’s influencer agency, GOAT.
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Ella Gribben
Ella Gribben
Commercial Director / Nielsen
Ella has two decades of experience in the fields of ad-tech, publishing, and audience measurement, having worked in both the UK and New Zealand. Currently, she serves as the Commercial Director for Audiences & Measurement at Nielsen, where her primary objective is to enhance client value through comprehensive data opportunities supported by solid...
Ella Gribben
Commercial Director / Nielsen
Ella has two decades of experience in the fields of ad-tech, publishing, and audience measurement, having worked in both the UK and New Zealand. Currently, she serves as the Commercial Director for Audiences & Measurement at Nielsen, where her primary objective is to enhance client value through comprehensive data opportunities supported by solid research methodologies. With a background that includes collaboration with some of the world's largest clients as well as smaller, niche industries, Ella understands the importance of delivering solutions that cater to a wide range of client strategies, regardless of their scale.
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Ella Gribben
Emily Isle
Emily Isle
Chief Digital Officer / MBM

Emily is a passionate digital leader with 18 years industry experience spanning NZ, US and global export. She has held posts specialising in full communications planning and digital media investment, from strategy through to operations. Emily has been at MBM New Zealand for 4+ years, fueling the alchemy of talent and product to future-proof client...

Emily Isle
Chief Digital Officer / MBM

Emily is a passionate digital leader with 18 years industry experience spanning NZ, US and global export. She has held posts specialising in full communications planning and digital media investment, from strategy through to operations. Emily has been at MBM New Zealand for 4+ years, fueling the alchemy of talent and product to future-proof client business and deliver creative and effective digital experiences. Emily values the role IAB plays in the New Zealand digital industry. In addition to committing time for judging the IAB New Zealand Digital Advertising Awards, she has been privileged to serve on the Digital Effectiveness and Data, Privacy & Measurement Councils.

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Emily Isle
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Ankit Patel
Head of Data & Analytics / Stanley Street
Ankit has over a decade of experience in digital analytics, MarTech, and digital marketing. He began his career as a Web Developer, then combined his technical skills with business know-how to help organisations thrive in the digital age. At Stanley St, he leads all aspects of data and technology, collaborating with digital specialists to deliver...
Ankit Patel
Head of Data & Analytics / Stanley Street
Ankit has over a decade of experience in digital analytics, MarTech, and digital marketing. He began his career as a Web Developer, then combined his technical skills with business know-how to help organisations thrive in the digital age. At Stanley St, he leads all aspects of data and technology, collaborating with digital specialists to deliver world-class campaigns that seamlessly integrate data. Ankit is one of the main organisers of the MeasureCamp Auckland conference, which brings together 100+ data practitioners, marketers, and data scientists from across AUNZ.
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Tim Pointer
Tim Pointer
Founder / Reason & Rescue.Metrics
Co-founder of one of NZ's largest digital advertising agencies Reason, Tim is also founder of RescueMetrics.com a technology solution that optimises marketing spend by fixing tracking and conversion issues. Tim has been recognised in the Deloitte Fast50 and Asia Fast500 Growth and was also listed on the Forbes 30 under 30 Entrepreneurs in 2016. 
Tim Pointer
Founder / Reason & Rescue.Metrics
Co-founder of one of NZ's largest digital advertising agencies Reason, Tim is also founder of RescueMetrics.com a technology solution that optimises marketing spend by fixing tracking and conversion issues. Tim has been recognised in the Deloitte Fast50 and Asia Fast500 Growth and was also listed on the Forbes 30 under 30 Entrepreneurs in 2016. 
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Tim Pointer
Lucinda Moon
Lucinda Moon
Consulting Director / FIRST Digital

Lucinda is an Analytics, Performance Marketing, CRO, and UX specialist with over 10 years of experience. She has been a key part of the FIRST Digital team for almost two years and is committed to leveraging insights that drive business growth, and enhance user experiences. Lucinda specialises in analytics, design, and implementing CRO...

Lucinda Moon
Consulting Director / FIRST Digital

Lucinda is an Analytics, Performance Marketing, CRO, and UX specialist with over 10 years of experience. She has been a key part of the FIRST Digital team for almost two years and is committed to leveraging insights that drive business growth, and enhance user experiences. Lucinda specialises in analytics, design, and implementing CRO techniques to optimise websites, landing pages, and digital assets. She defines success as the establishment of strong partnerships, collaborative problem-solving, and tailored digital solutions that deliver business objectives.

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Lucinda Moon
Ben Morris
Ben Morris
Advertising & Partnerships Manager / realestate.co.nz
Ben has a strong background in advertising, sales and digital growth spanning 10 years. He has worked across nationwide and international brands and has a passion for connecting brands with potential customers. In his role of Advertising & Partnerships Manager with realestate.co.nz, Ben works with advertisers in banking, broadband, insurance and...
Ben Morris
Advertising & Partnerships Manager / realestate.co.nz
Ben has a strong background in advertising, sales and digital growth spanning 10 years. He has worked across nationwide and international brands and has a passion for connecting brands with potential customers. In his role of Advertising & Partnerships Manager with realestate.co.nz, Ben works with advertisers in banking, broadband, insurance and energy verticals to deliver digital advertising campaigns that engage property-seekers across the motu. 
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Ben Morris
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Tim Richardson
Client Partner NZ / InfoSum

Tim Richardson has over 10 years of experience in the media, advertising, and programmatic space. Tim has a strong media agency background, having worked at Havas Media Group in Canada and OMD in New Zealand. He also brings a track record in sales, commercial leadership, and data-driven marketing strategy with roles at Captify, and Unruly Media....

Tim Richardson
Client Partner NZ / InfoSum

Tim Richardson has over 10 years of experience in the media, advertising, and programmatic space. Tim has a strong media agency background, having worked at Havas Media Group in Canada and OMD in New Zealand. He also brings a track record in sales, commercial leadership, and data-driven marketing strategy with roles at Captify, and Unruly Media. Tim leads local client engagement, and is responsible for InfoSum’s expanding footprint in New Zealand.

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Donald Saw
Donald Saw
Country Manager / Blis

Don has Over 18 years’ experience in media ad-sales with roles held at AOL and Huffington Post UK, TVNZ, MTV New Zealand and at Blis NZ. He has a great wealth of knowledge and experience across TV and online media, mobile and digital integration media solutions across the programmatic landscape and is a specialist in programmatic media buy/selling.

Donald Saw
Country Manager / Blis

Don has Over 18 years’ experience in media ad-sales with roles held at AOL and Huffington Post UK, TVNZ, MTV New Zealand and at Blis NZ. He has a great wealth of knowledge and experience across TV and online media, mobile and digital integration media solutions across the programmatic landscape and is a specialist in programmatic media buy/selling.

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Donald Saw
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Sam Sherson
Head of Digital / Tracksuit
With a career spanning two decades across New Zealand and the UK, Sam has a wealth of experience in driving expansion into new markets, leading global teams and supporting the growth of hundreds of brands. He worked at The Guardian for seven years, directing the leading UK publication house’s data commercialisation and revenue operations. More...
Sam Sherson
Head of Digital / Tracksuit
With a career spanning two decades across New Zealand and the UK, Sam has a wealth of experience in driving expansion into new markets, leading global teams and supporting the growth of hundreds of brands. He worked at The Guardian for seven years, directing the leading UK publication house’s data commercialisation and revenue operations. More recently, Sam was Chief Marketing Officer at global digital commerce consultancy, Overdose.
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Greg Varley
Programmatic & Data Manager / Trade Me

Gregis a seasoned Programmatic and Data specialist with 13 years of experience spanning various facets of Digital Media, including roles in Publisher, Agency, and Ad Network environments. For the past 10 years, he has focused on programmatic and automated revenue channels, demonstrating his expertise through the management of Trade Me's...

Greg Varley
Programmatic & Data Manager / Trade Me

Greg is a seasoned Programmatic and Data specialist with 13 years of experience spanning various facets of Digital Media, including roles in Publisher, Agency, and Ad Network environments. For the past 10 years, he has focused on programmatic and automated revenue channels, demonstrating his expertise through the management of Trade Me's innovative de-coupled data product - a pioneering initiative in New Zealand's market at the time. Greg possesses an in-depth understanding of the local digital media landscape, enabling him to effectively navigate and leverage the unique opportunities it presents. His passion for digital media is matched by his dedication to client success, making him a valuable asset to the Trade Me team and the broader industry. More recently he has led the roll-out of Trade Me's Data Clean Room solution, further highlighting his desire to effectively collaborate to solve unique client problems, leveraging New Zealand's richest, consented first party data set.

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Sarah Vosloo
Head of Digital Performance / Spark Foundry NZ

Sarah brings over 12 years’ experience in digital media across UK, USA, SA, AU and NZ markets. In her early years in the industry, she was a Paid Search Specialist, admittedly her first love. She is passionate about all things people and performance and her role at Spark Foundry NZ as Head of Digital Performance allows her to bring those two...

Sarah Vosloo
Head of Digital Performance / Spark Foundry NZ

Sarah brings over 12 years’ experience in digital media across UK, USA, SA, AU and NZ markets. In her early years in the industry, she was a Paid Search Specialist, admittedly her first love. She is passionate about all things people and performance and her role at Spark Foundry NZ as Head of Digital Performance allows her to bring those two together perfectly.  She is committed to delivering exceptional work for her clients alongside the incredible specialists in her team.

 

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Mac Wilson
Mac Wilson
Development & Team Lead - Data & Ad Tech / NZME

Mac is an accomplished data professional with a decade of experience in data and web development. With over three years at NZME, he currently serves as the Development Team Lead for Data & Ad Tech. In this role, Mac leads initiatives focused on building data-driven advertising solutions, custom identity solutions, and shaping NZME's first-party...

Mac Wilson
Development & Team Lead - Data & Ad Tech / NZME

Mac is an accomplished data professional with a decade of experience in data and web development. With over three years at NZME, he currently serves as the Development Team Lead for Data & Ad Tech. In this role, Mac leads initiatives focused on building data-driven advertising solutions, custom identity solutions, and shaping NZME's first-party data strategy. Notably, he was honoured with the INMA 30 Under 30 award for his contributions to the media industry. With a genuine passion for navigating the dynamic landscape of ad technology and data, Mac remains dedicated to driving innovation and excellence within his field.

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Mac Wilson
Trent
Trent Wooster
NZ Country Lead, Strategic Partnerships Manager / XPON
Trent Wooster leads XPON Technologies Group's New Zealand operations and has over eight years of New Zealand and UK experience. He leverages his knowledge of the technology, media, and digital industries to help advertisers, publishers, and agencies modernise their tech infrastructure and maximise the value of first-party data for impactful...
Trent Wooster
NZ Country Lead, Strategic Partnerships Manager / XPON
Trent Wooster leads XPON Technologies Group's New Zealand operations and has over eight years of  New Zealand and UK experience. He leverages his knowledge of the technology, media, and digital industries to help advertisers, publishers, and agencies modernise their tech infrastructure and maximise the value of first-party data for impactful customer experiences.  XPON is an AI marketing technology company that helps businesses improve their marketing and customer experience through better targeting, measurement, and activation of customer data.
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Digital Effectiveness Council

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Kate Grigg
Chair / Digital Effectiveness Council
Head of New Zealand / PMX

Kate is head of Publicis Media Group NZ. She has held senior digital roles at MBM and FCB for the past decade, and prior roles at global agencies Mediacom UK, UM and Y&R. Kate has a passion for creating new, integrated solutions that marry emerging technology and data with creativity. Her IAB New Zealand Digital Advertising Awards achievements...

Kate Grigg
Chair / Digital Effectiveness Council
Head of New Zealand / PMX

Kate is head of Publicis Media Group NZ. She has held senior digital roles at MBM and FCB for the past decade, and prior roles at global agencies Mediacom UK, UM and Y&R. Kate has a passion for creating new, integrated solutions that marry emerging technology and data with creativity. Her IAB New Zealand Digital Advertising Awards achievements include Best in Show and gold wins in every digital category - Mobile, Data, Technology, Programmatic, Performance, Video and Social. As Council Chair Kate leads all the Digital Effectiveness Councils Working Groups. 

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Sarah O'Carroll
Sarah O'Carroll
Vice-Chair / Digital Effectiveness Council
Director of Client Partnerships - NZ / VDX.tv

Sarah embarked on her advertising journey in 2006, starting in traditional media before transitioning to digital media in 2013. Since 2017, she has led the charge in New Zealand sales for VDX.tv/Exponential, collaborating seamlessly with agencies, brands, and direct clients to engineer innovative creative solutions for online video strategies that...

Sarah O'Carroll
Vice-Chair / Digital Effectiveness Council
Director of Client Partnerships - NZ / VDX.tv

Sarah embarked on her advertising journey in 2006, starting in traditional media before transitioning to digital media in 2013. Since 2017, she has led the charge in New Zealand sales for VDX.tv/Exponential, collaborating seamlessly with agencies, brands, and direct clients to engineer innovative creative solutions for online video strategies that span across all screens. Noteworthy achievements punctuate Sarah's trajectory. She emerged as a finalist for Council Member of the Year in the 2021 IAB New Zealand Digital Advertising Awards and clinched the prestigious Gold Award for Video Sales Excellence. In 2017, her prowess also earned her recognition as a finalist in Digital Media Sales Excellence (Display), a testament to her consultative approach and quantifiable accomplishments. Sarah extends her commitment beyond her immediate roles, actively contributing as a judge for the IAB New Zealand Digital Advertising Awards from 2021 to 2023. This ongoing dedication cements her passion for an industry that fuels her drive. Outside her professional pursuits, Sarah enjoys stargazing and the great outdoors in rare moments between being a dedicated parent to two children and dog, Buddy. She is a member of the IAB New Zealand Video & Attention Working Group. 

 

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Sarah O'Carroll
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Lloyd Aickin
Head of Revenue & Strategy / NZME

Lloyd is a seasoned digital sales and commercial strategist with over fifteen years’ experience in mediaand advertising. In his role of Head of Digital Revenue Strategy at NZME, Lloyd engages key agency and direct client partners, optimises revenue channels, and forms new partnerships to enhance NZME’s digital offering. His genuine passion for...

Lloyd Aickin
Head of Revenue & Strategy / NZME

 

Lloyd is a seasoned digital sales and commercial strategist with over fifteen years’ experience in media and advertising. In his role of Head of Digital Revenue Strategy at NZME, Lloyd engages key agency and direct client partners, optimises revenue channels, and forms new partnerships to enhance NZME’s digital offering. His genuine passion for the ever-evolving nature of digital advertising is matched with his passion for people and leadership. He believes a good leader empowers those they work with to reach their potential; which is key in an industry that relies on forward-thinking individuals who combine data-driven insights with innovative creativity. Lloyd strives to be the change he wants to see by encouraging understanding and inclusivity for both his team members and people around him. He is a member of our Video & Attention Working Group. 

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Jean-Baptiste Alary
Business Director AUNZ / Dailymotion
Jean-Baptiste is a dedicated digital product and video specialist at Dailymotion, where he has spent eight years empowering publishers to build and sustain their video advertising and subscription operations. As a member of the IAB Australia Video Council and an active supporter of the Digital Publisher Alliance and Local and Independent News...
Jean-Baptiste Alary
Business Director AUNZ / Dailymotion
Jean-Baptiste is a dedicated digital product and video specialist at Dailymotion, where he has spent eight years empowering publishers to build and sustain their video advertising and subscription operations. As a member of the IAB Australia Video Council and an active supporter of the Digital Publisher Alliance and Local and Independent News Association, Jean-Baptiste champions the interests of independent media companies in New Zealand and Australia, fostering a robust publisher ecosystem. He is a member of the IAB New Zealand Video & Attention Working Group.
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Scott Bibby
Scott Bibby
Agency Partner / Meta

Scott Bibby is a seasoned industry veteran with over two decades of experience under his belt. Having held key positions at prominent companies such as Publicis Groupe, JCDecaux, Warner Bros. Discovery, and currently Meta, he has developed a strong local network and a keen understanding of the advertising landscape. As an Agency Partner for...

Scott Bibby
Agency Partner / Meta

Scott Bibby is a seasoned industry veteran with over two decades of experience under his belt. Having held key positions at prominent companies such as Publicis Groupe, JCDecaux, Warner Bros. Discovery, and currently Meta, he has developed a strong local network and a keen understanding of the advertising landscape. As an Agency Partner for Meta New Zealand, Scott manages key partnerships and connections between Meta and agencies operating in Aotearoa. Driven by his passion for media and creativity, Scott is always on the lookout for innovative methods that enable agencies and brands to achieve business results by pushing beyond conventional media strategies. Scott is a member of our Video & Attention Working Group. 

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Harrison Boys
Harrison Boys
General Manager, Activation & Global Solutions (NZ) / IPG Mediabrands NZ
Harrison brings over a decade of global media agency experience to his role as General Manager, Activation and Global Solutions at IPG Mediabrands New Zealand. After eight years with IPG Mediabrands internationally, spanning EMEA and APAC, he returns to New Zealand with a wealth of knowledge in driving impactful partnerships, media standards,...
Harrison Boys
General Manager, Activation & Global Solutions (NZ) / IPG Mediabrands NZ
Harrison brings over a decade of global media agency experience to his role as General Manager, Activation and Global Solutions at IPG Mediabrands New Zealand. After eight years with IPG Mediabrands internationally, spanning EMEA and APAC, he returns to New Zealand with a wealth of knowledge in driving impactful partnerships, media standards, addressable products, and digital media best practice. Harrison is a member of the Council's Video & Attention Working Group.
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Harrison Boys
Sarah Catran
Sarah Catran
Head of Digital Audio / NZME
Sarah is an award winning, digital audio specialist leader almost 25 years experience in the radio industry. She has media industry experience in NZ and the UK and has been with NZME since 2005, working in commercial and content roles across its radio, print and digital divisions. In her most recent role as GM Podcast Commercial & Partnerships she...
Sarah Catran
Head of Digital Audio / NZME
Sarah is an award winning, digital audio specialist leader almost 25 years experience in the radio industry. She has media industry experience in NZ and the UK and has been with NZME since 2005, working in commercial and content roles across its radio, print and digital divisions. In her most recent role as GM Podcast Commercial & Partnerships she was responsible for leading NZME’s audience-centric approach to advertising across its highly successful podcast network. An award winning practitioner, Sarah won Gold at the 2022 IAB Awards for Digital Audio Sales Excellence and Product of the Year for the NZME Podcast Network. Sarah is a member of the IAB New Zealand Digital Audio Working Group. 
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Sarah Catran
Zane Furtado
Zane Furtado
GM, Technology and Innovation / Acquire Data Driven Advertising

With 8 years of programmatic media buying and data driven advertising experience in New Zealand, Zane is on the forefront of digital media thinking, living up to the potential that data-driven advertising can deliver and achieve client success. He is passionate about all things to do with data and has been part of the IAB New Zealand...

Zane Furtado
GM, Technology and Innovation / Acquire Data Driven Advertising

With 8 years of programmatic media buying and data driven advertising experience in New Zealand, Zane is on the forefront of digital media thinking, living up to the potential that data-driven advertising can deliver and achieve client success. He is passionate about all things to do with data and has been part of the IAB New Zealand Digital Effectiveness Council for the past 6 years, and won the Senior Ad Operations and Grand Prix Awards in the 2017 IAB New Zealand Digital Advertising Awards. He is currently a member of our Video & Attention Working Group.

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Brendan Ginnever
Strategy Director / OMD
With 10 years of experience in the NZ media landscape Brendan has expertise in Fintech, Utilities, Telcos, FMCG, QSR and Automotive categories. As a Strategy Director he specialises  in audience insights generation and advertising effectiveness to solve clients’ business problems. Brendan is a member of our Audio Working Group. 
Brendan Ginnever
Strategy Director / OMD
With 10 years of experience in the NZ media landscape Brendan has expertise in Fintech, Utilities, Telcos, FMCG, QSR and Automotive categories. As a Strategy Director he specialises  in audience insights generation and advertising effectiveness to solve clients’ business problems. Brendan is a member of our Audio Working Group. 
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Francis Guinto
Francis Guinto
Analytics Partner / Team Circle
Francis enjoys building data solutions for marketers, bringing his expertise gained across the APAC and North America regions. He draws from a deep understanding of digital effectiveness, driven by his belief in the power of technology-enabled marketing.His experience ranges from working with digital media publishers like NZME to agencies and...
Francis Guinto
Analytics Partner / Team Circle
Francis enjoys building data solutions for marketers, bringing his expertise gained across the APAC and North America regions. He draws from a deep understanding of digital effectiveness, driven by his belief in the power of technology-enabled marketing.
His experience ranges from working with digital media publishers like NZME to agencies and leading in-house teams like ASICS Digital, demonstrating his understanding of the digital media landscape and its effectiveness within the retail sector. This background provides him with valuable insights into the data needs and effectiveness metrics relevant to retail businesses and teams.
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Francis Guinto
1578429285757 2
Nick Henderson
Lead, Revenue Solutions / Magnite
Nick is an experienced digital leader with over a decade in the New Zealand media industry including a variety of roles at GroupM and Magnite. His expertise spans across product, media, data, technology and commercial with a focus on connecting people and digital solutions. More recently, Nick leads Revenue Solutions for Magnite in New Zealand...
Nick Henderson
Lead, Revenue Solutions / Magnite
Nick is an experienced digital leader with over a decade in the New Zealand media industry including a variety of roles at GroupM and Magnite. His expertise spans across product, media, data, technology and commercial with a focus on connecting people and digital solutions. More recently, Nick leads Revenue Solutions for Magnite in New Zealand where he manages client relationships across all aspects of the Magnite Streaming and Dv+ business. He is passionate about being a positive role model for people in the industry and an advocate for wellbeing and balance and firmly believes this leadership approach helps both with supporting people in their growth, and creating the space and empathy to solve large problems. Nick is a member of the IAB New Zealand Audio Working Group.
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1578429285757 2
Blaine Hudson
Blaine Hudson
Head of Product, Platforms and Data / MarketMedia

Blaine has nine years of experience in the digital media industry, previously at Facebook (Meta) and then leading The Warehouse Group's performance marketing team. In his current role, Blaine oversees MarketMedia's product portfolio, ensuring it remains on the cutting edge of the New Zealand retail landscape. His expertise lies in product...

Blaine Hudson
Head of Product, Platforms and Data / MarketMedia

Blaine has nine years of experience in the digital media industry, previously at Facebook (Meta) and then leading The Warehouse Group's performance marketing team. In his current role, Blaine oversees MarketMedia's product portfolio, ensuring it remains on the cutting edge of the New Zealand retail landscape. His expertise lies in product development and strategic platform management. Blaine has been instrumental in shaping the future of retail advertising and consumer engagement by maximising advertising effectiveness for brands, while delivering data-driven insights. He is a member of our Retail and eCommerce Working Group. 

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Blaine Hudson
Victoria Kum
Victoria Kum
Digital Sales Manager / TVNZ

 Victoria is an accomplished digital media professional with vast expertise in digital solutions and strategy designed to deliver impactful, effective, and data-driven results for advertising partners. With 11 years experience at TVNZ, she has played an integral role in the digital growth and transformation, fuelling her interest, and...

Victoria Kum
Digital Sales Manager / TVNZ

 Victoria is an accomplished digital media professional with vast expertise in digital solutions and strategy designed to deliver impactful, effective, and data-driven results for advertising partners. With 11 years experience at TVNZ, she has played an integral role in the digital growth and transformation, fuelling her interest, and understanding in digital advertising. She is excited to use her skills to help drive innovation, establish best practices, and set new benchmarks for the digital advertising industry. Victoria is a member of the IAB New Zealand Video & Attention Working Group. 

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Victoria Kum
Teresa Ly
Teresa Ly
Group Business Director AUNZ / Acast

Teresa is an experienced sales leader in the media industry with over 11 years experience across TV, publishing and digital audio. Her omni-channel background and experience in various markets including Australia, UK and NZ enables Teresa to bring a unique perspective and creative solutions, delivering desired outcomes for her clients. Teresa...

Teresa Ly
Group Business Director AUNZ / Acast

Teresa is an experienced sales leader in the media industry with over 11 years experience across TV, publishing and digital audio. Her omni-channel background and experience in various markets including Australia, UK and NZ enables Teresa to bring a unique perspective and creative solutions, delivering desired outcomes for her clients. Teresa is a podcast fanatic and is passionate about educating the industry how to best use the space by leveraging innovation, data and creativity. She is a member of the Audio Working Group. 

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Teresa Ly
Hannah Meritt
Hannah Meritt
Planning Director / PHD Media New Zealand

Hannah has spent a decade working in media agencies, with a focus on strategy and planning across all channels. In her current role as Planning Director at PHD Aotearoa, she champions blending the art and science of media to ensure a balance of creativity and effectiveness. Hannah is passionate about digital advertising and driving audio best...

Hannah Meritt
Planning Director / PHD Media New Zealand

Hannah has spent a decade working in media agencies, with a focus on strategy and planning across all channels. In her current role as Planning Director at PHD Aotearoa, she champions blending the art and science of media to ensure a balance of creativity and effectiveness. Hannah is passionate about digital advertising and driving audio best practice, and is a member of the Audio Working Group. 

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Hannah Meritt
Jessica Miles
Jessica Miles
Country Manager, ANZ / Integral Ad Science

Jessica has been leading teams for over a decade to develop, deliver and delight clients across the globe. She has had extensive experience in adtech, holding sales roles at InMobi, Pocketmath, and Fairfax Media, and is highly proficient in sales leadership, strategy development, and stakeholder engagement. Jessica is currently the Country...

Jessica Miles
Country Manager, ANZ / Integral Ad Science

Jessica has been leading teams for over a decade to develop, deliver and delight clients across the globe. She has had extensive experience in adtech, holding sales roles at InMobi, Pocketmath, and Fairfax Media, and is highly proficient in sales leadership, strategy development, and stakeholder engagement. Jessica is currently the Country Manager for Australia and New Zealand at Integral Ad Science, the global leader in Media Quality. In this role, she leads the business’ commercial efforts, responsible for planning and executing the go-to-market strategy and business objectives. She is passionate about driving quality media through technology and represents Integral Ad Science on the IAB Australia Executive Tech Council. Being Harvard trained, she’s a highly proficient negotiator with an entrepreneurial flair and a focus on customer service. Jessica is a member of the IAB New Zealand Video & Attention Working Group. 

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Jessica Miles
Saj Patel
Saj Patel
Group Sales Manager Digital / Stuff

Saj is an award winning, commercial digital leader with over 15 years experience within the advertising industry. He has extensive knowledge across digital revenue optimisation, a proven innovator and has played an integral role for local publishers embarking on digital transformations. He has recently worked for NZME, The Spinoff and is now...

Saj Patel
Group Sales Manager Digital / Stuff

Saj is an award winning, commercial digital leader with over 15 years experience within the advertising industry. He has extensive knowledge across digital revenue optimisation, a proven innovator and has played an integral role for local publishers embarking on digital transformations. He has recently worked for NZME, The Spinoff and is now leading the programmatic and commercial data offering at Stuff. Saj is a member of the Audio Working Group. 

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Saj Patel
Peter Smyth
Peter Smyth
COO / VMG Digital

Peter has 20 years in the advertising industry with a career spanning ad sales representing the likes of YouTube, CarSales and MySpace, before a move to sporting sponsorship and mobile marketing with Telstra, then client-side as Head of Digital Marketing with Sportsbet. Peter is a former Facebook (Meta) Client Partner, and currently serves as...

Peter Smyth
COO / VMG Digital

Peter has 20 years in the advertising industry with a career spanning ad sales representing the likes of YouTube, CarSales and MySpace, before a move to sporting sponsorship and mobile marketing with Telstra, then client-side as Head of Digital Marketing with Sportsbet. Peter is a former Facebook (Meta) Client Partner, and currently serves as Chief Operating Officer for www.vmgdigital.com, a creative partner with Meta, TikTok, and LinkedIn among others. Peter is a member of our Retail and eCommerce Working Group. 

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Peter Smyth
nsubritzky 2-1
Nastassia Subritzky
Senior Manager Business Insights & Analytics / MediaWorks
Nastassia leads the Analytics team at MediaWorks. With a strong technical background in optimisation and analytics, she has a proven track record of building high-performing teams and promoting the use of data to inform decision-making within all levels of organisations. Having spent time at Deloitte in the forensic analytics department, she has...
Nastassia Subritzky
Senior Manager Business Insights & Analytics / MediaWorks
Nastassia leads the Analytics team at MediaWorks. With a strong technical background in optimisation and analytics, she has a proven track record of building high-performing teams and promoting the use of data to inform decision-making within all levels of organisations. Having spent time at Deloitte in the forensic analytics department, she has gained valuable experience in uncovering hidden trends, working collaboratively with clients on vague problem statements, and extracting insights from complex datasets. Nastassia has led the evolution of the MediaWorks analytics team, expanding it from a single-person operation to a team of five dedicated analysts, including an expansion of the team's remit into the data science space. She is passionate about leveraging data to optimise processes, automate tasks, and unlock new opportunities for the business, particularly around accurate tracking of business measurement. Nastassia is a member of the IAB New Zealand Digital Audio Working Group. 
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nsubritzky 2-1
Tina Trenkner-Meade
Tina Trenkner-Meade
Head of E-commerce / Omnicom Media Group NZ

Tina Trenkner-Meade is the Head of Transact, which is Omnicom Media Group NZ's e-commerce consultancy and practice. In her role, Tina provides support to teams and clients who work with OMD, PHD, and Hearts and Science to help them optimize their ecommerce and retail media strategies. Tina joined OMG in 2022, bringing with her experience as a...

Tina Trenkner-Meade
Head of E-commerce / Omnicom Media Group NZ

Tina Trenkner-Meade is the Head of Transact, which is Omnicom Media Group NZ's e-commerce consultancy and practice. In her role, Tina provides support to teams and clients who work with OMD, PHD, and Hearts and Science to help them optimize their ecommerce and retail media strategies. Tina joined OMG in 2022, bringing with her experience as a client-side e-commerce lead in health, beauty, and wellness brands, as well as e-commerce specialist agency experience. Before working in ecommerce, Tina had roles in digital media at the NZ Herald, and in various publications and organizations based in Washington, DC. Tina is a member of our Retail and eCommerce Working Group. 

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Tina Trenkner-Meade
John Waltmann
John Waltmann
Industry Manager - Retail / Google

John Waltmann is a media and marketing expert with 12+ years of experience across the US and New Zealand. He has worked across media agencies, retail, ecommerce, and music software brands. As an Industry Manager at Google, he partners with New Zealand's largest retail brands domestically to drive business growth through media, technology, data,...

John Waltmann
Industry Manager - Retail / Google

John Waltmann is a media and marketing expert with 12+ years of experience across the US and New Zealand. He has worked across media agencies, retail, ecommerce, and music software brands. As an Industry Manager at Google, he partners with New Zealand's largest retail brands domestically to drive business growth through media, technology, data, and insights. John is a member of the Retail Media & eCommerce Working Group.

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John Waltmann
Amelia Ward
Amelia Ward
Senior Director Buyer Development / Index Exchange

Amelia is a strategic digital leader with over 20 years’ experience. She is passionate about digital, data, and technology, with a keen focus on the future. After spending over 20 years at media agencies, most recently in a Head of Digital role, Amelia has recently moved across to run AUNZ business development at Index Exchange ad technology....

Amelia Ward
Senior Director Buyer Development / Index Exchange

Amelia is a strategic digital leader with over 20 years’ experience. She is passionate about digital, data, and technology, with a keen focus on the future. After spending over 20 years at media agencies, most recently in a Head of Digital role, Amelia has recently moved across to run AUNZ business development at Index Exchange ad technology. Amelia is an active industry contributor, including her contribution to IAB Australia Councils over the past few years - Standards and Guidelines, Ad Effectiveness, Measurement, and currently the Executive Technology Council. Amelia is a member of our Video & Attention Working Group. 

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Amelia Ward

Programmatic Digital Out of Home Working Group

Richard Pook
Richard Pook
Chair / Programmatic DOOH Working Group
Co-Founder / Youdooh

Richard is the co-founder of Youdooh, a DOOH self-serve platform youdooh.com 100% built here in New Zealand. Previously Richard led media data, product and technology development across Australia and New Zealand for Dentsu. He has previously held executive positions in media businesses in the UK and Switzerland and has a deep understanding of...

Richard Pook
Chair / Programmatic DOOH Working Group
Co-Founder / Youdooh

Richard is the co-founder of Youdooh, a DOOH self-serve platform youdooh.com 100% built here in New Zealand. Previously Richard led media data, product and technology development across Australia and New Zealand for Dentsu. He has previously held executive positions in media businesses in the UK and Switzerland and has a deep understanding of digital advertising and technology. Richard works closely with ANZ clients and media partners to build innovative, award-winning and impactful solutions in data consulting, audience targeting, dynamic advertising and media measurement.

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Richard Pook
Sandra Scott
Sandra Scott
Vice Chair / Programmatic DOOH Working Group
Sales & Partnerships Director NZ / Vistar Media

Sandra has over 15 years of experience in media sales and management roles in London and Sydney. Sandra joined Vistar Media as part of their Australian launch team in 2019, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.

In 2022 Sandra returned home to New Zealand to lead Vistar's...

Sandra Scott
Vice Chair / Programmatic DOOH Working Group
Sales & Partnerships Director NZ / Vistar Media

Sandra has over 15 years of experience in media sales and management roles in London and Sydney. Sandra joined Vistar Media as part of their Australian launch team in 2019, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.

 

In 2022 Sandra returned home to New Zealand to lead Vistar's expansion of operations there, providing on-the-ground resources for agencies and suppliers, growing and developing new and existing business, and championing the programmatic DOOH category.

 

Sandra is passionate about leveraging programmatic DOOH technologies and data-driven strategies to deliver successful campaigns for clients and together with Briscoes and Stanley St, won Gold for Best Use of DOOH in the 2022 IAB New Zealand Digital Advertising Awards.

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Sandra Scott
Micaela Bos
Micaela Bos
Activation Director / OMD New Zealand

Micaela Bos is a Programmatic Manager with extensive experience in the digital advertising industry (LATAM/NZ).

While pursuing her Bachelor's Degree in Advertising in Buenos Aires, she developed a deep passion for staying abreast of the latest technological trends. Her educational background, coupled with ten years of practical experience,...

Micaela Bos
Activation Director / OMD New Zealand

Micaela Bos is a Programmatic Manager with extensive experience in the digital advertising industry (LATAM/NZ).

 

While pursuing her Bachelor's Degree in Advertising in Buenos Aires, she developed a deep passion for staying abreast of the latest technological trends. Her educational background, coupled with ten years of practical experience, equips her with a comprehensive understanding of the advertising industry.

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Micaela Bos
Nureete Burnie
Nureete Burnie
Business Director / MBM

Nureete has spent over a decade working in New Zealand media agencies, having started as a digital specialist before moving to the world of offline and client service. She has a range of experience across multiple sectors, having worked with some of the biggest advertisers in New Zealand across the likes of Specialist Retail, FMCG, QSR,...

Nureete Burnie
Business Director / MBM

Nureete has spent over a decade working in New Zealand media agencies, having started as a digital specialist before moving to the world of offline and client service. She has a range of experience across multiple sectors, having worked with some of the biggest advertisers in New Zealand across the likes of Specialist Retail, FMCG, QSR, Tourism, and Government Services. Nureete is currently a Business Director at MBM.

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Nureete Burnie
Max Charnin
Max Charnin
Head of Programmatic Outdoor & Radio / MediaWorks

Max heads Mediaworks' Outdoor and Radio Programmatic strategy. He brings extensive media experience across multiple facets of the industry. Max has also held lead roles at JCDecaux, Vodafone, and NZME, specialising in programmatic, digital sales, digital audio, video, and display.

His diverse experience equips him with a comprehensive...

Max Charnin
Head of Programmatic Outdoor & Radio / MediaWorks

Max heads Mediaworks' Outdoor and Radio Programmatic strategy. He brings extensive media experience across multiple facets of the industry. Max has also held lead roles at JCDecaux, Vodafone, and NZME, specialising in programmatic, digital sales, digital audio, video, and display.

 

His diverse experience equips him with a comprehensive understanding of the media industry, allowing him to strategically plan and execute successful campaigns for his client patners.

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Max Charnin
Mike Delaney
Mike Delaney
General Manager Digital / Hearts & Science NZ

Arriving in the New Zealand market in recent years, Mike has led the digital media and transformation offering at Hearts & Science, Omnicom's newest media agency since its launch in 2020.

He brings a global perspective to his role, leveraging his experience in omni-channel media planning from London and Sydney. This expertise fuels growth across...

Mike Delaney
General Manager Digital / Hearts & Science NZ

Arriving in the New Zealand market in recent years, Mike has led the digital media and transformation offering at Hearts & Science, Omnicom's newest media agency since its launch in 2020.

 

He brings a global perspective to his role, leveraging his experience in omni-channel media planning from London and Sydney. This expertise fuels growth across Hearts & Science NZ's digital media, consulting, technology, and operational development.

 

Mike thrives on collaboration, building strong partnerships with clients and media partners, and thinking deeply about the future state of marketing, media, and people. His diverse skillset spans data consulting, audience targeting, media measurement, and navigating the ever-changing landscape of privacy-led marketing. This ensures clients achieve impactful results in today's dynamic media environment.

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Mike Delaney
Ash Houghton
Ash Houghton
Sales Director / Hivestack
Ash is an experienced sales leader across ad tech and digital media, with 10 years’ experience, including MediaWorks, Yahoo and Hivestack - he is currently heading up operations in New Zealand for Hivestack. Ash has a passion for ad technology and helping clients navigate through an ever-changing landscape.
Ash Houghton
Sales Director / Hivestack
Ash is an experienced sales leader across ad tech and digital media, with 10 years’ experience, including MediaWorks, Yahoo and Hivestack - he is currently heading up operations in New Zealand for Hivestack. Ash has a passion for ad technology and helping clients navigate through an ever-changing landscape.
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Ash Houghton
Jack Plowright
Jack Plowright
GM of Platform & Partner Strategy / LUMO Digital

Jack played an instrumental role in the introduction of programmatic DOOH to the NZ market back in 2020. Now, as GM of Platform & Partner Strategy at LUMO Digital Outdoor, Jack has an unwavering commitment to DOOH advancements and a push towards a live and open ecosystem that he believes rests on data, automation, and tech integrations.

His...

Jack Plowright
GM of Platform & Partner Strategy / LUMO Digital

Jack played an instrumental role in the introduction of programmatic DOOH to the NZ market back in 2020. Now, as GM of Platform & Partner Strategy at LUMO Digital Outdoor, Jack has an unwavering commitment to DOOH advancements and a push towards a live and open ecosystem that he believes rests on data, automation, and tech integrations.

 

His ongoing contribution to industry conversations and representation at IAB New Zealand and OOHMAA councils ensures the continual progression of the sector, fostering a shared understanding and a unified pursuit of innovation for DOOH.

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Jack Plowright
Lohnȇt Waugh
Lohnȇt Waugh
Group Sales Director / JOLT

Lohnȇt has over a decade of leadership experience in New Zealand's dynamic outdoor advertising sector. She has worked across all outdoor formats and has a wide range of experience including iSite Media, QMS, MediaWorks, and sustainable digital Out of Home and electric vehicle charging network JOLT.

A self-proclaimed out-of-home geek, Lohnȇt...

Lohnȇt Waugh
Group Sales Director / JOLT

Lohnȇt has over a decade of leadership experience in New Zealand's dynamic outdoor advertising sector. She has worked across all outdoor formats and has a wide range of experience including iSite Media, QMS, MediaWorks, and sustainable digital Out of Home and electric vehicle charging network JOLT.

 

A self-proclaimed out-of-home geek, Lohnȇt was involved in the development of 'opportunity to see' for buses, which developed into New Zealand’s first out-of-home reach and frequency offering. She was also part of the MediaWorks team which brought 3D digital out-of-home to Aotearoa.

 

As Group Sales Director at JOLT, Lohnȇt is responsible for driving sales and growth in the New Zealand market, where she sees programmatic playing an important role.

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Lohnȇt Waugh
Nivin Sewpershad
Nivin Sewpershad
Group Sales Manager Programmatic / JC Decaux New Zealand

Nivin has over 15 years of experience in the advertising industry spanning agencies, clients, media owners, development houses, and tech startups.

He started his career in NZ cutting his teeth in design, media agencies, and a client-side role at McDonald’s before moving to Sydney, taking on a role as a founding member of the Twitter...

Nivin Sewpershad
Group Sales Manager Programmatic / JC Decaux New Zealand

Nivin has over 15 years of experience in the advertising industry spanning agencies, clients, media owners, development houses, and tech startups.

 

He started his career in NZ cutting his teeth in design, media agencies, and a client-side role at McDonald’s before moving to Sydney, taking on a role as a founding member of the Twitter Australia team. He expanded his role into APAC and moved to Singapore as Twitter's Head of Video. More recently he helped launch mobile DSP, Liftoff, into Asia before moving back to NZ and joining Stanley St as their Head of Digital.

 

While being a 'digital native' Nivin has always held a close relationship with OOH, pushing strategic campaigns globally and consulting on PDOOH during its infancy.

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Nivin Sewpershad
Josh Turney
Josh Turney
Programmatic Channel Lead / oOh!media

After beginning his career media agency side, Josh has been a trusted member of oOh!media’s Sales & Product teams for nearly a decade. He has a deep knowledge of Out of Home media and is passionate about the advancements being made in the programmatic Out of Home space, both locally and abroad.

As oOh!media’s pDOOH expert, Josh’s core focus is...

Josh Turney
Programmatic Channel Lead / oOh!media

After beginning his career media agency side, Josh has been a trusted member of oOh!media’s Sales & Product teams for nearly a decade. He has a deep knowledge of Out of Home media and is passionate about the advancements being made in the programmatic Out of Home space, both locally and abroad.

 

As oOh!media’s pDOOH expert, Josh’s core focus is to help grow the channel in New Zealand and assist brands in discovering new, innovative ways to drive business solutions through pDOOH.

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Josh Turney
Kevin Vean Wyk Go Media
Kevin Van Wyk
Programmatic Director / Go Media
Kevin is a passionate marketer with over a decade of experience. He has held diverse agency roles specialising in digital activation, programmatic, digital media planning, traditional media planning, and account management. Kevin has worked with some of New Zealand's largest top-tier brands, contributing to the creation of award-winning campaigns....
Kevin Van Wyk
Programmatic Director / Go Media
Kevin is a passionate marketer with over a decade of experience. He has held diverse agency roles specialising in digital activation, programmatic, digital media planning, traditional media planning, and account management. Kevin has worked with some of New Zealand's largest top-tier brands, contributing to the creation of award-winning campaigns. In 2025, he joined Go Media to focus on the future of programmatic digital out-of-home, a rapidly growing channel full of potential.
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Kevin Vean Wyk Go Media

Emerging Technology Council

Lisa+Ison
Lisa Ison
Chair / Emerging Technology Council
Head of Digital Product Monetisation / Sky New Zealand
Lisa Ison is a seasoned digital advertising professional with over 18 years of experience. She began her career at MSN before starting a NZ entity of AD2ONE. She was subsequently opened up her own company and was the Managing Partner at Digital Commons, and then Head of Digital Revenue at MediaWorks. In October 2024, she joined Sky NZ as Head of...
Lisa Ison
Chair / Emerging Technology Council
Head of Digital Product Monetisation / Sky New Zealand
Lisa Ison is a seasoned digital advertising professional with over 18 years of experience. She began her career at MSN before starting a NZ entity of AD2ONE. She was subsequently opened up her own company and was the Managing Partner at Digital Commons, and then Head of Digital Revenue at MediaWorks. In October 2024, she joined Sky NZ as Head of Digital Product Monetisation, where she leads the development of new digital products, and monetising assets across platforms.Throughout her career, Lisa has delivered strong digital growth and innovation, contributing to the success of the organisations she has been part of.
LinkedIn
Lisa+Ison
Skipper Lomiwes
Skipper Lomiwes
Programmatic & Data Activation Manager / TVNZ
Vice Chair / Emerging Technology Council
Role / IAB New Zealand
Skipper currently leads the programmatic team and commercial data strategy at TVNZ. He has a passion for digital marketing, specifically how to use data, and creativity and technology to communicate with people more effectively.
Skipper Lomiwes
Programmatic & Data Activation Manager / TVNZ
Vice Chair / Emerging Technology Council
Role / IAB New Zealand
Skipper currently leads the programmatic team and commercial data strategy at TVNZ. He has a passion for digital marketing, specifically how to use data, and creativity and technology to communicate with people more effectively.
LinkedIn
Skipper Lomiwes
Scott Allan 1 2
Scott Allan
Joint Head of Media / Stanley St

Scott has 17 years’ experience driving business growth through data and technology. His strengths span marketing strategy, digital project management, and team leadership, and his work has been recognised with Silver Beacons at the CAANZ Media Awards. Scott has worked with top-tier clients including Air New Zealand, Briscoes Group, Mazda,...

Scott Allan
Joint Head of Media / Stanley St

Scott has 17 years’ experience driving business growth through data and technology. His strengths span marketing strategy, digital project management, and team leadership, and his work has been recognised with Silver Beacons at the CAANZ Media Awards. Scott has worked with top-tier clients including Air New Zealand, Briscoes Group, Mazda, McDonald’s, TSB Bank and Xero. He combines strategic thinking with a passion for mentoring; supporting a culture of creativity and performance.




LinkedIn
Scott Allan 1 2
Niko Batinica
Niko Batinica
Partner / Team Circle
Niko is a highly accomplished data-driven analytics leader and expert with extensive experience across diverse fields, including machine learning, artificial intelligence (AI), and measurement development. He has a proven track record driving significant transformation across various industries by leveraging their data. Niko is adept at unlocking...
Niko Batinica
Partner / Team Circle
Niko is a highly accomplished data-driven analytics leader and expert with extensive experience across diverse fields, including machine learning, artificial intelligence (AI), and measurement development. He has a proven track record driving significant transformation across various industries by leveraging their data. 

Niko is adept at unlocking potential of complex/unstructured data and harnessing data-driven insights to fuel business growth. Committed to innovation, he actively explores emerging technologies and bridges advanced analytics with practical strategy, empowering teams to gain insights and streamline operations.
LinkedIn
Niko Batinica
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Nick Boulstridge
Senior Digital Practitioner
An award winning senior marketer with over 20 years of integrated, digital experience Nick has worked with Blue Chip companies including Electronic Arts, The Walt Disney Company, Unilever, Nike, plus digital media agency experience with WPP's MindShare World Wide, PHD International and Starcom Worldwide. Nick has also had roles at Bank of New...
Nick Boulstridge
Senior Digital Practitioner
An award winning senior marketer with over 20 years  of integrated, digital experience Nick has worked with Blue Chip companies including Electronic Arts, The Walt Disney Company,  Unilever, Nike, plus digital media agency experience with WPP's MindShare World Wide, PHD International and Starcom Worldwide. Nick has also had roles at Bank of New Zealand and Kiwibank as Head of Performance Marketing, and at Calibre + Candor as Chief Digital & Technology Officer. 
LinkedIn
Image - use 2
Jake Calder
Jake Calder
Founder / Fugaz.AI

Jake has nearly 10 years of programmatic and digital experience across some of the biggest clients in New Zealand and globally and has developed a strong understanding of the market and technology trends. With this knowledge, Jake has a unique ability to identify and analyse emerging technologies and their potential impact on society and...

Jake Calder
Founder / Fugaz.AI

Jake has nearly 10 years of programmatic and digital experience across some of the biggest clients in New Zealand and globally and has developed a strong understanding of the market and technology trends. With this knowledge, Jake has a unique ability to identify and analyse emerging technologies and their potential impact on society and business. From artificial intelligence to streaming services and beyond, Jake is well-versed in a wide range of media consumption behaviours and cutting-edge technologies.

 

Overall, Jake is a dynamic and forward-thinking professional who is constantly pushing the boundaries of what is possible in the digital world. With a unique blend of technical expertise and strategic vision, Jake is well-equipped to guide organisations, and those with inquisitive minds, through the ever-evolving digital landscape.

LinkedIn
Jake Calder
Rob Clifford Integral Ad Science-1
Rob Clifford
Customer Success Manager / Integral Ad Science
Rob is a Customer Success Manager supporting advertisers & agencies with media quality strategy in both NZ and AU markets. Rob has worked in tech for the past 6 years, starting at Google's advertising team then at Klook and HubSpot in account management and software consulting, following 4 years of teaching and performing music. 
His focus as a...
Rob Clifford
Customer Success Manager / Integral Ad Science
Rob is a Customer Success Manager supporting advertisers & agencies with media quality strategy in both NZ and AU markets. 

Rob has worked in tech for the past 6 years, starting at Google's advertising team then at Klook and HubSpot in account management and software consulting, following 4 years of teaching and performing music. 
 
His focus as a member of the IAB New Zealand Council is to provide a clearer picture to IAB members of how nascent technologies in the digital space can make our work better, and our lives easier. 
 
Rob is a member of our Tech for Good Working Group. 
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Rob Clifford Integral Ad Science-1
Ella Fitton
Ella Fitton
Head of Digital Ad Operations / NZME

Ella is a digital media professional with over 10 years of experience in the UK and New Zealand markets. For the past eight years, she has focused on programmatic ad operations, data, and ad tech. Recently, Ella was appointed Head of Digital Ad Operations at NZME, where she oversees digital ad operations for NZME properties, off-network services,...

Ella Fitton
Head of Digital Ad Operations / NZME

Ella is a digital media professional with over 10 years of experience in the UK and New Zealand markets. For the past eight years, she has focused on programmatic ad operations, data, and ad tech. Recently, Ella was appointed Head of Digital Ad Operations at NZME, where she oversees digital ad operations for NZME properties, off-network services, and supports the commercial team in driving digital product and revenue.

Ella is a member of our Tech for Good Working Group. 

LinkedIn
Ella Fitton
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Elizabeth Grant
Regional Director of Partner Development APAC / Index Exchange

Elizabeth (Lizzie) Grant is Regional Director of Partner Development APAC at Index Exchange, overseeing media owner relationships across the region. With over 13 years of experience in advertising technology, she has held key leadership roles, including launching and leading Inskin's Operations team in Sydney in 2016. Lizzie's expertise spans...

Elizabeth Grant
Regional Director of Partner Development APAC / Index Exchange

Elizabeth (Lizzie) Grant is Regional Director of Partner Development APAC at Index Exchange, overseeing media owner relationships across the region. With over 13 years of experience in advertising technology, she has held key leadership roles, including launching and leading Inskin's Operations team in Sydney in 2016. Lizzie's expertise spans client services, partnerships, ad operations, and commercial strategy across rich media, gaming, display, and video. As the DE&I lead at The Women in Programmatic Network, Lizzie champions initiatives to create a more diverse and inclusive industry, fostering equity and support for all.

LinkedIn
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Melvin Hadi
Activation Director (Programmable) / Together
Melvin Hadi, is an Adtech Programmatic specialist with over seven years of work experience across the ANZ market. His current role is Activation Director of Programmable media at Together, where he is accountable for running the agency's Activation (Programmable) team, introducing new tools, tech, processes, and products. He is passionate about...
Melvin Hadi
Activation Director (Programmable) / Together
Melvin Hadi, is an Adtech Programmatic specialist with over seven years of work experience across the ANZ market. His current role is Activation Director of Programmable media at Together, where he is accountable for running the agency's Activation (Programmable) team, introducing new tools, tech, processes, and products. He is passionate about the application of data and technology to media, privacy, and solution design for Together clients. This year, he has given a few guest lectures at the University of Auckland to both Bachelor and PG Students.
LinkedIn
Together 2022-39-Melvin
Mark Hayes Adobe 2
Mark Hayes
NZ Marketing Manager Adobe Experience Cloud / Adobe
Mark Hayes is a results-driven marketing leader specialising in digital advertising, data analytics, and MarTech strategy. Passionate about leveraging technology to drive business outcomes, he applies data-driven insights to optimise marketing performance.A sought-after speaker, Mark has presented at international conferences in Australia,...
Mark Hayes
NZ Marketing Manager Adobe Experience Cloud / Adobe
Mark Hayes is a results-driven marketing leader specialising in digital advertising, data analytics, and MarTech strategy. Passionate about leveraging technology to drive business outcomes, he applies data-driven insights to optimise marketing performance.

A sought-after speaker, Mark has presented at international conferences in Australia, Singapore, and Dubai, sharing insights on ad tech, consumer behavior, and digital transformation. His leadership has been recognized with awards such as the Deloitte Master of Growth Index (2021, 2023) and finalist spots in the 2024 YouTube NZ Marketing Awards for MarTech Strategy and NZ Tech Awards for B2B Marketing Strategy.

Beyond execution, Mark is dedicated to mentorship and team development, fostering high-performing marketing teams that balance creativity with analytical rigor. He holds a Bachelor of Arts in Communication & Media and Film & Television, has completed the Accelerated Management Program at Yale, and is currently pursuing a Graduate Diploma in Applied Psychology at the University of Auckland. Additionally, he serves as an Advisory Board Member for the University of San Francisco's Strategic AI Program, shaping the future of AI-driven marketing.
LinkedIn
Mark Hayes Adobe 2
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Adnan Khan
Managing Partner / Stitch
Adnan has over 16 years of digital transformation experience at leading tech companies like Meta and Microsoft. As one of the pioneering employees of Facebook in Asia-Pacific, he played instrumental roles in launching its operations in ANZ. Adnan co-founded Stitch with Simon Wedde and his aim was to use technology and data to enhance marketing...
Adnan Khan
Managing Partner / Stitch
Adnan has over 16 years of digital transformation experience at leading tech companies like Meta and Microsoft. As one of the pioneering employees of Facebook in Asia-Pacific, he played instrumental roles in launching its operations in ANZ. Adnan co-founded Stitch with Simon Wedde and his aim was to use technology and data to enhance marketing outcomes. Besides his contributions to Stitch, Adnan managed New Zealand operations for Meta and currently serves as Chair of the Digital Special Interest Group at the Marketing Association. 
LinkedIn
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Krishan Lal
Krishan Lal
Sales Director ANZ / StackAdapt
Krishan has been entrenched in the New Zealand and Australian media landscape for almost a decade. With a career beginning at TVNZ, followed by NewsCorp, his passion for all things programmatic and tech quickly set in. This led to his journey on the SSP side at Pedestrian Group and finally to StackAdapt, one of the world's leading DSP partners....
Krishan Lal
Sales Director ANZ / StackAdapt
Krishan has been entrenched in the New Zealand and Australian media landscape for almost a decade. With a career beginning at TVNZ, followed by NewsCorp, his passion for all things programmatic and tech quickly set in. This led to his journey on the SSP side at Pedestrian Group and finally to StackAdapt, one of the world's leading DSP partners. Krishan plays a pivotal role at StackAdapt, as the ANZ Sales Director, leading a world-class team across the region to help agencies and brands create exceptional campaigns for the most engaging customer experience.
LinkedIn
Krishan Lal
Shiv Mane
Shiv Mane
Product Owner - Digital Media Squad / Spark New Zealand

Shiv’s professional background encompasses both media agencies and client-side roles. For the past 9 years, focusing on programmatic channels has defined his career as having a multi-channel understanding of programmatic advertising, display, video, paid social, and paid search channels.

He is passionate about all things in ad tech and mar-tech...

Shiv Mane
Product Owner - Digital Media Squad / Spark New Zealand

Shiv’s professional background encompasses both media agencies and client-side roles. For the past 9 years, focusing on programmatic channels has defined his career as having a multi-channel understanding of programmatic advertising, display, video, paid social, and paid search channels.

 

He is passionate about all things in ad tech and mar-tech and driving digital projects within the performance marketing domain at Spark. Has a proven track record in performance media buying, programmatic and digital ecosystems, API platform integrations, and audience segmentation by leveraging customer data platforms.

LinkedIn
Shiv Mane
Jack Manning Vistar Media
Jack Manning
Account Director / Vistar Media

Jack is an experienced digital media and programmatic professional, with a recent focus on programmatic digital out-of-home (pDOOH) through his role at Vistar Media. He has played a key role in expanding the pDOOH industry, educating the market on its value, best practices, and emerging trends. His contributions were recognised with the Digital...

Jack Manning
Account Director / Vistar Media

Jack is an experienced digital media and programmatic professional, with a recent focus on programmatic digital out-of-home (pDOOH) through his role at Vistar Media. He has played a key role in expanding the pDOOH industry, educating the market on its value, best practices, and emerging trends. His contributions were recognised with the Digital Sales Excellence award at the IAB New Zealand Digital Advertising Awards in 2024.

LinkedIn
Jack Manning Vistar Media
Linda Quach
Linda Quach
Head of Platforms / MBM

Linda has over 12 years of experience in the digital media industry. Over her tenure in the industry, she has held leadership roles developing high functioning ad operations and programmatic specialist teams. She is passionate with all things to do with tech and measurement and has been a member of the IAB New Zealand's Council since 2022.

Linda...

Linda Quach
Head of Platforms / MBM

Linda has over 12 years of experience in the digital media industry. Over her tenure in the industry, she has held leadership roles developing high functioning ad operations and programmatic specialist teams. She is passionate with all things to do with tech and measurement and has been a member of the IAB New Zealand's Council since 2022.

Linda is a member of our Tech for Good Working Group. 

LinkedIn
Linda Quach
Christina So
Christina So
Group Digital Planning Director / FCB

Christina is a Group Digital Planning Director at FCB Media; she has over 12 years of digital media experience across three major agencies in Auckland with her last 7 years at FCB. She is especially passionate about the role digital plays within the user journey and using data and insights to enhance brand experiences for the consumer to improve...

Christina So
Group Digital Planning Director / FCB

Christina is a Group Digital Planning Director at FCB Media; she has over 12 years of digital media experience across three major agencies in Auckland with her last 7 years at FCB. She is especially passionate about the role digital plays within the user journey and using data and insights to enhance brand experiences for the consumer to improve business results.

Christina is a member of our Tech for Good Working Group. 

LinkedIn
Christina So
Ashwin Sundaram
Ashwin Sundaram
General Manager – Data and Performance / Acquire Data Driven Advertising

Originally a software engineer by trade, Ashwin found digital advertising eight years ago, and hasn’t looked back since, having fallen in love with ad-tech. With cross-channel expertise in programmatic, search, social, native, audio and pDOOH, Ashwin enjoys the challenge of solving problems for the advertisers he works with. As the General...

Ashwin Sundaram
General Manager – Data and Performance / Acquire Data Driven Advertising

Originally a software engineer by trade, Ashwin found digital advertising eight years ago, and hasn’t looked back since, having fallen in love with ad-tech. With cross-channel expertise in programmatic, search, social, native, audio and pDOOH, Ashwin enjoys the challenge of solving problems for the advertisers he works with. As the General Manager - Data and Performance at Acquire Data Driven Advertising, Ashwin combines his background in tech with his experience in advertising to create innovative technology-driven ad solutions for brands.

 

Ashwin won the IAB New Zealand Junior AdOps of the Year Award in 2017 and joined the IAB New Zealand Council in July 2022. He continues to find ways to add value to the New Zealand digital advertising industry.

LinkedIn
Ashwin Sundaram
Hayden Tan
Hayden Tan
Programmatic & Ad Technology Manager / Stuff
With 10 years experience in the digital advertising industry, he has had experience working across Agency, Technology and Publisher roles in Australia and New Zealand with a focus on Advertising Operations.
Hayden Tan
Programmatic & Ad Technology Manager / Stuff
With 10 years experience in the digital advertising industry, he has had experience working across Agency, Technology and Publisher roles in Australia and New Zealand with a focus on Advertising Operations.
LinkedIn
Hayden Tan
Harry Whitaker Headshot 2
Harry Whitaker
Lead Associate Trading Director / The Trade Desk

Harry brings a diverse background to the team spanning agency side, supply-side tech, product development, and now demand-side tech in his current role at The Trade Desk. Before moving to Sydney two years ago, he spent close to a decade on the bustling streets of New York, first as a digital planner and buyer and then as the tech vendor presenting...

Harry Whitaker
Lead Associate Trading Director / The Trade Desk

Harry brings a diverse background to the team spanning agency side, supply-side tech, product development, and now demand-side tech in his current role at The Trade Desk. Before moving to Sydney two years ago, he spent close to a decade on the bustling streets of New York, first as a digital planner and buyer and then as the tech vendor presenting to his former colleagues. He works across the ANZ business at The Trade Desk and has a knack for all things identity. 

LinkedIn
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Francis Xavier
Francis Xavier
Programmatic Media Lead / Google New Zealand

Francis is a Programmatic Media Lead at Google with over 16 years of experience in SEM and Programmatic. He uses data and ad technology to solve business problems for New Zealand's largest businesses. Francis is always looking for new challenges and opportunities to collaborate with the programmatic community as the industry rapidly changes.

...

Francis Xavier
Programmatic Media Lead / Google New Zealand

Francis is a Programmatic Media Lead at Google with over 16 years of experience in SEM and Programmatic. He uses data and ad technology to solve business problems for New Zealand's largest businesses. Francis is always looking for new challenges and opportunities to collaborate with the programmatic community as the industry rapidly changes.

Francis is a member of our Tech for Good Working Group. 

LinkedIn
Francis Xavier
Tianze Yu
Tianze Yu
Ad Operations Manager / Cartology
Tianze has over 7 years’ experience in Ad Operations and Programmatic working at some of the biggest publishers in NZ. In 2019 he was the winner of the IAB NZ Junior Ad Operations Person and Grand Prix Awards. 
Tianze Yu
Ad Operations Manager / Cartology
Tianze has over 7 years’ experience in Ad Operations and Programmatic working at some of the biggest publishers in NZ. In 2019 he was the winner of the IAB NZ Junior Ad Operations Person and Grand Prix Awards.

 
LinkedIn
Tianze Yu

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