CEO & Board

Angelina has over 20 years of experience in the New Zealand advertising industry, working in large network agencies including DDB Aotearoa, Saatchi & Saatchi, and TBWA and has previously run her own agency communications business. Before joining The IAB New Zealand Angelina was Managing Director of TBWA\NZ’s Eleven.Throughout her career, she...

Angelina Farry

CEO / IAB New Zealand

Angelina has over 20 years of experience in the New Zealand advertising industry, working in large network agencies including DDB Aotearoa, Saatchi & Saatchi, and TBWA and has previously run her own agency communications business. Before joining The IAB New Zealand Angelina was Managing Director of TBWA\NZ’s Eleven.

Throughout her career, she has partnered with a wide range of national and international consumer, business, fintech, and tech brands, and is passionate about empowering New Zealand businesses to thrive in a digital economy.

Rob is responsible for monetisation of TVNZ’s digital platforms including ad product innovation, data activation, programmatic trading and digital ad tech/ad ops.Rob has worked in the digital media space for over 25 years in product and commercial roles at Fairfax Media (Stuff), the Australian Broadcasting Corporation and his own digital media...

Rob Hutchinson

Chief Digital Officer / TVNZ
Chair - IAB New Zealand

Rob is responsible for monetisation of TVNZ’s digital platforms including ad product innovation, data activation, programmatic trading and digital ad tech/ad ops.

Rob has worked in the digital media space for over 25 years in product and commercial roles at Fairfax Media (Stuff), the Australian Broadcasting Corporation and his own digital media consultancy.

Craig has been at MetService for 17 years - back in early 2000, it was just Craig, a briefcase and a rate card selling 50% SOV of the website a week for $1,500. Since then, the content, traffic and team have grown substantially into one of the top digital platforms in New Zealand. His passion is growing a team, from bringing people on with no...

Craig Delany

General Manager Commercial / MetService
Vice-Chair IAB New Zealand

Craig has been at MetService for 17 years - back in early 2000, it was just Craig, a briefcase and a rate card selling 50% SOV of the website a week for $1,500. Since then, the content, traffic and team have grown substantially into one of the top digital platforms in New Zealand. His passion is growing a team, from bringing people on with no experience to managing top performing team members.

Craig has been on the IAB New Zealand Board since early 2000, enjoying the opportunity to contribute towards digital’s growth and share.

When he’s not at work, he is chasing after his three kids and admits he’s hit the Hot Yoga age so goes to a few classes a week.

Spencer is Head of Meta New Zealand and works on the commercialisation of Meta's family of products, apps and services in the New Zealand market, as well as playing an active role in the Advertising and Tech industries as a Digital specialist.Spencer is a proven leader in the corporate sector, as well as in start-ups and has over 25 years...

Spencer Bailey

Head of New Zealand / Meta New Zealand

Spencer is Head of Meta New Zealand and works on the commercialisation of Meta's family of products, apps and services in the New Zealand market, as well as playing an active role in the Advertising and Tech industries as a Digital specialist.

Spencer is a proven leader in the corporate sector, as well as in start-ups and has over 25 years of experience working for some of the world’s leading Media and Tech companies including Facebook, Time Warner and Mail Newspapers in the UK, Australia and New Zealand.

Iris is a marketing and product leader with extensive experience in various industries (mailhouse, banking, SaaS, travel), across New Zealand and Australia, and is currently a Chapter Lead (Head of) for Digital Performance Marketing at Air New Zealand.

She has a passion for innovation and transformation and believes the future of marketing lies...

Iris Benedikt

Chapter Lead, Head of Digital Performance Marketing / Air New Zealand

Iris is a marketing and product leader with extensive experience in various industries (mailhouse, banking, SaaS, travel), across New Zealand and Australia, and is currently a Chapter Lead (Head of) for Digital Performance Marketing at Air New Zealand.

She has a passion for innovation and transformation and believes the future of marketing lies in the integration of data and technology, as well as the empowerment of teams to deliver best-in-class communications. Iris is particularly interested in exploring the potential of artificial intelligence, machine learning and personalisation to enhance marketing performance, media effectiveness and customer experience.

An expert industry stalwart, John has worked in digital advertising in Aotearoa since 1997. His experience stretches across publishers (The NZ Herald, ACP Magazines) media agencies (Mediacom, Chief Digital Officer at OMD), and client-side (Air New Zealand marketing).John specialises in digital marketing transformation for brands and navigating the...

John Buckley

Director of Digital Revenue and Strategy / Stuff

An expert industry stalwart, John has worked in digital advertising in Aotearoa since 1997. His experience stretches across publishers (The NZ Herald, ACP Magazines) media agencies (Mediacom, Chief Digital Officer at OMD), and client-side (Air New Zealand marketing).

John specialises in digital marketing transformation for brands and navigating the complexities of digital strategy, execution, and measurement to achieve advertising success. He is passionate about the continued evolution of sustainable local publishing models.

Gareth has spent over 25 years in the Media Industry in executive and senior management roles both here in New Zealand and the UK.He joined MediaWorks in May 2019 as GM Operations and Digital Transformation following a two-year stint running his own consultancy business working with organisations in the media, automotive, construction, real estate...

Gareth Codd

General Manager of Technology, Product and Data / MediaWorks

Gareth has spent over 25 years in the Media Industry in executive and senior management roles both here in New Zealand and the UK.

He joined MediaWorks in May 2019 as GM Operations and Digital Transformation following a two-year stint running his own consultancy business working with organisations in the media, automotive, construction, real estate and recruitment sectors to develop their sales and marketing capability. Prior to this, Gareth's most recent executive role was Commercial Director at Stuff. This is Gareth second time on the IAB Board including one term as Chair from 2021-2022.

Carsten Grueber is a seasoned executive with over 20 years of experience in global leadership roles at companies including TikTok, Meta, and Google. He has expertise in building and scaling commercial teams, driving digital transformation, and executing high-impact strategies across diverse markets. Carsten has a proven ability to establish new...

Carsten Grueber

Country Manager New Zealand / TikTok

Carsten Grueber is a seasoned executive with over 20 years of experience in global leadership roles at companies including TikTok, Meta, and Google. He has expertise in building and scaling commercial teams, driving digital transformation, and executing high-impact strategies across diverse markets. Carsten has a proven ability to establish new business units and foster meaningful client partnerships. He is passionate about creating innovative solutions that empower brands and organisations to achieve success

Carolyn joined NZME in August 2021 as Chief Digital and Publishing Officer responsible for Digital across NZME and leading the Publishing business.After 5 years at NZME, Carolyn left as Chief Operating Officer in December 2016. She then went on to senior transformational roles at MYOB and Vodafone where she was Chief Consumer Officer.With...

Carolyn Luey

Chief Digital and Publishing Officer / NZME

Carolyn joined NZME in August 2021 as Chief Digital and Publishing Officer responsible for Digital across NZME and leading the Publishing business.

After 5 years at NZME, Carolyn left as Chief Operating Officer in December 2016. She then went on to senior transformational roles at MYOB and Vodafone where she was Chief Consumer Officer.

With extensive experience as a strategic business leader in large New Zealand telecommunications, technology and media companies, Carolyn brings a wealth of knowledge and understanding of how best NZME can deliver growing digital audience engagement for our commercial partners.

Carolyn is passionate about media and digital transformation and how a focus on customer, data and digital can accelerate NZ businesses in the future.

Vanessa Williams is the General Manager of Marketing and Media at New Zealand’s longest-standing property portal, realestate.co.nz. She is a strategic and commercially focused marketing and business executive with a wealth of experience in both New Zealand and the UK.Vanessa completed her MBA through the University of Auckland at the beginning of...

Vanessa Williams

General Manager Marketing and Media / realestate.co.nz

Vanessa Williams is the General Manager of Marketing and Media at New Zealand’s longest-standing property portal, realestate.co.nz. She is a strategic and commercially focused marketing and business executive with a wealth of experience in both New Zealand and the UK.Vanessa completed her MBA through the University of Auckland at the beginning of 2023 and is enjoying putting her new knowledge into practice. She loves spending time at the beach with family and friends and enjoys keeping fit through running and yoga.

Craig leads the enterprise advertising and measurement platforms business for Google in New Zealand. He partners with local brands, media agencies and technology consultancies to help ensure they're making the most of Google technology.Craig has worked at Google for over 10 years, first as an Analyst and Account Manager for the Advertising...

Craig Whitaker

Head of Google Marketing Platform / Google New Zealand

Craig leads the enterprise advertising and measurement platforms business for Google in New Zealand. He partners with local brands, media agencies and technology consultancies to help ensure they're making the most of Google technology.

Craig has worked at Google for over 10 years, first as an Analyst and Account Manager for the Advertising Sales Team and then as New Zealand's first DoubleClick employee before it was rebranded to Google Marketing Platform (GMP).

Prior to joining the Google New Zealand team, Craig worked in various media agencies managing the digital advertising for some New Zealand's leading brands.

CEO & Board

IAB New Zealand CEO and Board

Angelina Farry

Angelina Farry

Rob Hutchinson

Rob Hutchinson

Craig Delany

Craig Delany

Spencer Bailey

Spencer Bailey

Iris Benedikt

Iris Benedikt

John Buckley

John Buckley

Gareth Codd

Gareth Codd

Carsten Grueber

Carsten Grueber

Carolyn Luey

Carolyn Luey

Vanessa Williams

Vanessa Williams

Craig Whitaker

Craig Whitaker

Our Members

CEO & Board

IAB New Zealand CEO and Board

Angelina Farry

Angelina Farry

Rob Hutchinson

Rob Hutchinson

Craig Delany

Craig Delany

Spencer Bailey

Spencer Bailey

Iris Benedikt

Iris Benedikt

John Buckley

John Buckley

Gareth Codd

Gareth Codd

Carsten Grueber

Carsten Grueber

Carolyn Luey

Carolyn Luey

Vanessa Williams

Vanessa Williams

Craig Whitaker

Craig Whitaker

Our Members

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