News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Retail Media

Guide to Native Ad Formats for Retail Media Networks

Thanks to our colleagues at IAB Europe, IAB New Zealand members can access their Guide to Native Ad Formats for Retail Media Networks. IAB Europe’s Retail Media Committee has explored the...

Data
Privacy

The Changing Face of Data Privacy in New Zealand: What You Need to Know

The digital advertising landscape in New Zealand is undergoing a major transformation, and privacy is at the center of it. With the Privacy Amendment Bill set to take effect on 1 June 2025,...

2025 Digital Outlook: The First Party Future Event Wrap

The digital advertising landscape is evolving faster than ever, and first-party data is at the center of it all. On March 5th, 2025, IAB New Zealand hosted the '2025 Digital Outlook: First-Party...

2025 Events: Save the Dates

Make sure you save these dates for our upcoming 2025 IAB New Zealand events. Tickets are available for IAB New Zealand members and non-members, and members receive reduced member-only ticket prices.

Membership

How to Maximise your IAB New Zealand Membership

Being a member of IAB New Zealand provides you, and your organisation with a range of exclusive member benefits. Here are our top tips on how you can make the most of your IAB New Zealand membership...

2025 Digital Advertising Forecast

According to the Chinese calendar, 2025 is the Year of the Snake which is associated with wisdom and transformation. Our IAB New Zealand Council Chairs and CEO look at five aspects of digital...

The State of First-Party Data & Media: An Exploration of Cookies & Clean Rooms

First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...

Awards

A Night of Celebration at the 2024 IAB New Zealand Digital Advertising Awards

The 2024 IAB New Zealand Digital Advertising Awards were held last night at Shed 10, Queens Wharf celebrating the best work, and most outstanding practitioners in the digital advertising industry....

Guide to Omnichannel Retail Media

Thanks to our colleagues at IAB Europe, we are able to share their latest Guide to Omnichannel Retail Media. This resource offers insights into integrating online and offline campaigns and addresses...

2024 Evolution of Audio Survey Results

Welcome to the fourth edition of the IAB New Zealand Evolution of Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New...

Audio
Events

Digital Audio: Hit Play Event Wrap Up

Digital Audio is one of the fastest-growing markets in New Zealand media delivering an increase in digital advertising revenue of 34.5% year-on-year. To supply the industry with best practices and...

MeasureUp NZ Event Wrap Up

A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...

News & Resources

Our Members

Subscribe to our newsletter