News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

Examining Programmatic DOOH's Place in Omnichannel

IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...

pDOOH Buyer’s Guide 2023 Edition

IAB New Zealand launched the Programmatic Digital Out of Home (pDOOH) Buyer’s Guide in response to a market requirement for clarity and practical advice for advertisers and agencies looking to invest...

5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...

Guideline: pDOOH The Impression Multiplier

Members of IAB New Zealand’s Programmatic DOOH Steering Committee agreed on an industry benchmark Impression Multiplier formula for New Zealand based DOOH suppliers activating inventory...

The State of the Union: New Zealand's pDOOH Supplier Ecosystem

2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the...