IAB New Zealand first launched the Programmatic DOOH Buyer’s Guide in 2023, at a time when agencies and clients were looking for more information and practical advice on how to invest in a new way of...
IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...
IAB New Zealand launched the Programmatic Digital Out of Home (pDOOH) Buyer’s Guide in response to a market requirement for clarity and practical advice for advertisers and agencies looking to invest...
Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...
Members of IAB New Zealand’s Programmatic DOOH Steering Committee agreed on an industry benchmark Impression Multiplier formula for New Zealand based DOOH suppliers activating inventory...
2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the...
