To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council's AI Working Group has created a new AI Tools Tracker - a live document that...
The IAB New Zealand AI Working Group brought together four NZ industry experts together to discuss the future of marketing and AI. AI is moving fast and consumers are already using it to make...
.png "Award-Winning AI Work: Watch the Webinar On Demand")
Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts...
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic AI Roadmap, outlining how the industry can scale agentic buying and selling by...
Q4 is that chaotic stretch where everyone buckles in for the ride, inboxes explode, Christmas functions hit, and you still have to plan for 2026 and manage your BAU. This year, your secret weapon...
.jpg "Advertising's Interactive Audio Future (IAB U.S.)")
As AI assistants become embedded in our daily routines, across phones, smart speakers, dashboards, and wearables, audio is emerging as one of the most natural and powerful interfaces for interaction,...
AI isn’t just transforming commerce, it’s driving the next wave of growth. As digital shopping becomes more intelligent and personalised, consumers are fundamentally changing how they research,...
NEW Q4 2025 UPDATE - to help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council has created a new resource - the 'AI Tools Report'.
Artificial Intelligence is reshaping advertising at speed, but with so many new tools, it can be hard to know where to start. To help the industry IAB U.S. has released an “AI in Advertising Use Case...
Two new launches from IAB Tech Lab focus on AI web and programmatic. The LLM Content Ingest API Initiative aims to support publisher monetisation and brand controls in an AI-driven consumer web,...
The 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business...
