Two new launches from IAB Tech Lab focus on AI web and programmatic. The LLM Content Ingest API Initiative aims to support publisher monetisation and brand controls in an AI-driven consumer web,...
The 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business...
Google’s flagship event, Google I/O brought together developers from around the world for a first look at its latest developments. It made close to 100 announcements, and to help you navigate them...
Aotearoa’s search landscape is evolving and a new Kiwi Search Habits Survey indicates that some Kiwis may be adopting generative AI and voice faster than expected.
The digital landscape in New Zealand is shifting rapidly, with AI innovation accelerating at an unprecedented pace. At the same time, privacy regulations are being evaluated. The upcoming Privacy...
As part of IAB New Zealand's commitment to sharing global insights and fostering diverse industry perspectives we invited Emily Isle, a senior member of the IAB New Zealand Data, Privacy &...
Thanks to the team at IAB US, IAB New Zealand members can explore the transformative role of AI in media planning, activation, and analysis with the State of Data 2025 Report and its Companion Guide.
The digital advertising landscape is evolving faster than ever, and first-party data is at the center of it all. On March 5th, 2025, IAB New Zealand hosted the '2025 Digital Outlook: First-Party...
According to the Chinese calendar, 2025 is the Year of the Snake which is associated with wisdom and transformation. Our IAB New Zealand Council Chairs and CEO look at five aspects of digital...
IAB New Zealand's Emerging Technology Council reviews some of the primary use cases and applications of AI worth implementing in the digital advertising space.
