Our Discovery: AI & Search Summit sold out as the industry came together to discuss brand discovery in an evolving media landscape of AI-generated answers and instant-response search. We heard...
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each...
Everyone is talking about agentic AI, but for many digital advertising practitioners the question wasn't whether it matters, it was what to do about it. If you missed our recent webinar featuring...
AI is transforming how work gets done across the media and marketing ecosystem, and Aotearoa is no exception. While many NZ organisations have run pilots and adopted AI tools, achieving meaningful,...
IAB Australia and New Zealand, in partnership with Pureprofile, have released the latest wave of the Commerce & Discovery Report, a nationally representative study of 877 New Zealand online shoppers...
IAB Europe has released its Guide to AI in Retail & Commerce Media to provide practical guidance on where AI is delivering value across the commerce media workflow, and what responsible...
Today, buying and selling digital advertising involves a lot of human coordination - emails, rate cards, negotiations, spreadsheets, campaign setup. A single campaign can take weeks to go from brief...
AI is fundamentally changing how we work and how we create. Our AI Working Group brought together industry experts at the cutting edge of this space to share their insights at our recent ‘The Future...
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What does the new IAB U.S. AI Transparency and Disclosure Framework means for your business? If you're using AI to create advertising, and most of us are, there's now a helpful industry framework...
To help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council's AI Working Group has updated their AI Tools Tracker - a live document that...
The IAB New Zealand AI Working Group brought together four NZ industry experts together to discuss the future of marketing and AI. AI is moving fast and consumers are already using it to make...
.png "Award-Winning AI Work: Watch the Webinar On Demand")
Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts...
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