News & Resources

Welcome to our News & Resources Blog. Here you'll find the latest updates, insightful articles, and valuable resources on a variety of digital advertising topics. Full content access is available to IAB New Zealand Members.

2024 Evolution of Audio Survey Results

Welcome to the fourth edition of the IAB New Zealand Evolution of Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New...

Audio
Events

Digital Audio: Hit Play Event Wrap Up

Digital Audio is one of the fastest-growing markets in New Zealand media delivering an increase in digital advertising revenue of 34.5% year-on-year. To supply the industry with best practices and...

2021 Evolution of Audio Survey Results

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour. Audio remains one of the most effective tools in the media plan, however, these...

2023 The Evolution of Audio Survey Results

Welcome to the third edition of the New Zealand Digital Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New Zealand's Audio...

2022 The Evolution of Audio Survey Results

New Zealand's audio space is rapidly evolving as digital continues to dramatically change our consumer behaviour. Audio remains one of the most effective tools in the marketing strategy, however,...

Digital Audio Advertising Buyer’s Guide 2023

The IAB New Zealand Audio Buyer’s Guide has been created by the audio experts from the Audio Working Group to help educate anyone interested in the medium to understand and navigate the unique...