The way content is accessed online is changing fast. Alongside regular readers, websites are increasingly visited by AI systems and automated crawlers, and most publishers haven't yet developed a...
Today, buying and selling digital advertising involves a lot of human coordination - emails, rate cards, negotiations, spreadsheets, campaign setup. A single campaign can take weeks to go from brief...
Two new launches from IAB Tech Lab focus on AI web and programmatic. The LLM Content Ingest API Initiative aims to support publisher monetisation and brand controls in an AI-driven consumer web,...
