A Kiwi contingent from the IAB New Zealand Programmatic DOOH Working Group recently attended the IAB Australia & OMA Powering DOOH event in Sydney, where they heard technical and practical content as...
Buying DOOH programmatically can be hugely effective if done the right way. The IAB New Zealand Programmatic DOOH Working Group has developed five golden rules to make sure you get the most out of...
It has been five years since the first Programmatic DOOH impression was served in New Zealand - a milestone that marked the start of an exciting new era for outdoor advertising. Since then the number...
IAB New Zealand first launched the Programmatic DOOH Buyer’s Guide in 2023, at a time when agencies and clients were looking for more information and practical advice on how to invest in a new way of...
IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...
IAB New Zealand launched the Programmatic Digital Out of Home (pDOOH) Buyer’s Guide in response to a market requirement for clarity and practical advice for advertisers and agencies looking to invest...
Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...
2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the...
