Programmatic Digital Out of Home (DOOH) is transforming how brands connect with audiences in the physical world. But buying DOOH programmatically isn’t just about flipping a switch - it requires...
It has been five years since the first Programmatic DOOH impression was served in New Zealand - a milestone that marked the start of an exciting new era for outdoor advertising. Since then the number...
IAB New Zealand first launched the Programmatic DOOH Buyer’s Guide in 2023, at a time when agencies and clients were looking for more information and practical advice on how to invest in a new way of...
IAB New Zealand's Programmatic Digital Out of Home Working Group examines how integrating pDOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement,...
IAB New Zealand launched the Programmatic Digital Out of Home (pDOOH) Buyer’s Guide in response to a market requirement for clarity and practical advice for advertisers and agencies looking to invest...
Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and...
2021 has been a massive year of advancement for the programmatic side of Digital Out of Home. As the new kid on the block in the OOH space, the programmatic evolution has brought together the...
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