It has been five years since the first Programmatic DOOH impression was served in New Zealand - a milestone that marked the start of an exciting new era for outdoor advertising. Since then the number of digital screens has expanded rapidly, media buyers and advertisers have embraced Programmatic DOOH and a flourishing eco-system of demand-side platforms, data and other technology infrastructure has developed around them.
Photo Credit: LUMO
To understand just how far the channel has come, and where it's heading, the IAB New Zealand Programmatic DOOH Working Group is sharing the top insights from the 2024/2025 Programmatic DOOH Market Barometer Survey.
What began as a promising innovation is now a powerful, proven digital marketing channel. Based on the last five years, it is easy to envision this growth continuing, with programmatic poised to become the dominant method for buying DOOH within the next five years.
We would like to thank the following members of the AB New Zealand Programmatic DOOH Working Group who developed this resource:
Richard Pook, Chair and Co-Founder Youdooh
Sandra Scott, Vice Chair, and Sales and Partnerships Director, Vistar Media
Lohnêt Waugh, Group Sales Director JOLT
Max Charnin, Head of Programmatic Outdoor & Radio, MediaWorks
Mike Delaney, GM Digital, Hearts & Science
If you’re an IAB New Zealand Member, you can download this resource here
For further information or to become an IAB New Zealand Member, please get in touch.
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