IAB Professional Training & Development
Foundations of Retail Media
35 Lessons | 30% Discount off AUD $99
IAB Australia's Foundations of Retail Media covers its history, ecosystem, formats, targeting techniques, data use and emerging trends for a comprehensive guide & practical insights. IAB New Zealand members receive 30% off, reducing the cost to AUD $74 by using the discount code: IABNZRetail
Foundations of Digital Audio
47 Lessons | Free
Discover digital audio advertising with a comprehensive guide covering landscape, platforms, planning, advertiser appeal, audience targeting, creative crafting, advanced measurement, and more. Ideal for newcomers and marketers exploring the field.
Foundations of MMM
18 Lessons | Free
The course provides an understanding of the fundamentals of market mix modelling, including the foundations of the methodology, when you should use it, how it works, what is driving increased usage, and how the technique is evolving.
IAB Advertising Effectiveness Fundamentals
15 Lessons | Free
This training is suitable for marketers, advertising managers, researchers, media planners and ad sales executives across the industry. It will help upskill anyone responsible for understanding the success of advertising campaigns.
Foundations of Programmatic DOOH
22 Lessons | Free
Explore the fundamentals of Programmatic Digital Out of Home. Learn about audience targeting; measurement, plus industry trends and case studies. A must-have course for those new to digital out of home or the media industry.
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