Buying DOOH programmatically can be hugely effective if done the right way. The IAB New Zealand Programmatic DOOH Working Group has developed five golden rules to make sure you get the most out of the buying process. Photo Credit: LUMO
Why IAB New Zealand
IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain of digital advertising from media owners, publishers, media agencies, advertising agencies through to brands and advertisers. Shaping our industry is important to us, and we offer a comprehensive member benefits package to educate, inspire and empower New Zealand businesses to grow in a digital economy.
What we do
We empower IAB New Zealand Members to thrive in the digital advertising ecosystem, through thought leadership, standards, insights, training, networking events, and connections. IAB New Zealand is an authoritative and objective source of best practice for the digital advertising industry, and membership enables key stakeholders to be part of the conversation.
News & Updates
Retail Media advertising is transforming how brands connect, convert, and grow: Globally it is up 22% year-on-year, with strong growth in the APAC region up 18% year-on-year. To help the industry harness this shift and lead the next era of growth, the IAB New Zealand Digital Effectiveness Council...
Photo credit: Cannes Lions / Ascential/Cannes Lions press At Cannes Lions 2025, IAB Europe’s Sustainability Lead, Dimitris Beis, explored the fast-evolving intersection of AI and sustainability in digital advertising. His key insights reveal the forces shaping our industry's future. Thank you to...
Become a member
Gain access to industry insights, member-only resources from the global IAB network and IAB Tech Lab, local research and reports, and discounted member tickets to IAB New Zealand events,.
Events
IAB New Zealand events are the ultimate destination for our members to stay updated on the latest industry trends and developments. We host a variety of exciting events year-round, covering digital advertising topics and offering networking opportunities. Our goal is to keep you ahead of the curve and engaged in the ever-evolving industry landscape.
Our Members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
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