Digital video is not just growing - it’s dominating. According to the newly released 2025 IAB U.S. Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S....
Our team in IAB Australia has issued a warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise...
For brands, video is the most powerful tool for engagement. It combines sight, sound and emotion. This IAB New Zealand Playbook identifies the types of Video advertising available to marketers and...
The Value of Attention Buyer's Guide has been designed by IAB New Zealand's Video & Attention Working Group to provide the tools to properly evaluate attention metrics and apply them across video...
The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem. This...
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