Video is the fastest-growing major format globally, and in Aotearoa it increased by 27% year-on-year*. The top is hot 🔥 and so was our first IAB New Zealand Video Summit. The IAB New Zealand Digital Effectiveness Council brought together global, and local experts to share their insights, hot takes on audience consumption, and measuring what works. Here are our top outtakes from the afternoon, keynote speaker presentations, plus we’ve created a NotebookLM AI podcast if you like to listen on the go.
Over 150 digital advertising industry leaders gathered at the NZME iHeart Lounge for an afternoon focussed on the growth of digital video. If you couldn't make it, or need a recap, here is everything you need to know.
Keynote: Murray Love, Head of Measurement Video Futures Collective (VFV) - Where Attention Meets Outcomes
Murray Love presented research showing that premium streaming platforms deliver 60% active attention, and using three or more premium platforms drives a +56% ROI uplift. Premium streaming is currently under-represented in most budgets relative to the attention and outcomes it delivers, so essentially the mix has not kept pace with where audiences are watching. Closing that gap represents a measurable opportunity. To find out more, you can download Murray's keynote presentation below.
Keynote: Dr. Vijay Kunduri, Managing Director APAC at Dailymotion - Marketing is Built on a Lie
Dr. Vijay challenged the room to abandon the traditional assumption that people are predictable. Behaviour moves faster than the systems built to understand it. The shift is from targeting identity to reading real-time signals - from asking "who is this person?" to "what are they doing right now?" is the key to unlocking the full potential of video. To read the full story, you can download Dr. Vijay's keynote presentation below.
Our first panel debated Global Video Trends & Aotearoa 🌎 and we heard from Giselle Bleakley (Retail Growth Leader, Foodstuffs), Sarah Bristow (Head of Content & Strategy, NZ Herald), Simon Gentry (Co-Founder, Infinitum) and Phil Lucy (Head of Advertising, Sky) - moderated by Lloyd Aickin (Head of Digital Sales Agency, NZME) and challenged the industry to ditch dashboards, plan by format rather than platform, and build the first-party data strategies that make premium video targeting viable.
Our second 'hot takes' panel kept it spicy 🌶️ Rob Hutchinson (Chief Digital Officer, TVNZ), Seth Zwart (Brand Lead, YouTube), Chas Ort (Head of Multimedia, Stuff) and Mireille Cope (Group Digital Director, PHD) delivered four sharp takes on why Kiwis are obsessed with video, first-party data, content trust and YouTube trends. The event was closed by council chair Kate Grigg (Head of Publicis Media Exchange) and vice chair Sarah O'Carroll (Director, Client Partnerships NZ, VDX.tv).
Check out the full event photo gallery and you can listen to the some of the highlights in the IAB NZ Insights Podcast thanks to the power of Google NotebookLM and AI.
Please note that this is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. At times, names and place names are not pronounced as prompted.
Thank you go our event sponsors Dailymotion, Infinitum, Kargo, NZME and TVNZ+
*Q4/CY 2025 IAB New Zealand Digital Advertising Revenue Report
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