The Digital Effectiveness Council continues its Whitepaper series helping IAB New Zealand members navigate the increasing complexity of the digital advertising environment and ecosystem.
This comprehensive white paper provides insight into the state of video in New Zealand ‘A Screens-first approach’ explores the rise in digital video and its seamless integration into linear consumption habits. It explores the different types of video, shining a spotlight on both advanced and emerging opportunities.
If you’re an IAB New Zealand Member, you can download the whitepaper here.
For further information or to become an IAB New Zealand Member, please get in touch.
