Sustainability resources for digital advertising are improving fast, and there's positive momentum behind initiatives like the GMSF and Ad Net Zero. But knowing where to start, and how to make it...
The IAB New Zealand Sustainability Working Group has developed a whitepaper to support the digital advertising industry adopt more sustainable practices. It provides concise and useful advice for...
Photo credit: Cannes Lions / Ascential/Cannes Lions press At Cannes Lions 2025, IAB Europe’s Sustainability Lead, Dimitris Beis, explored the fast-evolving intersection of AI and sustainability in...
New Zealand advertisers now have a practical, proven toolkit to be carbon efficient, without compromising budget or performance. Released by Ad Net Zero Aotearoa “An Advertiser’s Guide to Carbon...
According to the Chinese calendar, 2025 is the Year of the Snake which is associated with wisdom and transformation. Our IAB New Zealand Council Chairs and CEO look at five aspects of digital...
An introduction to decarbonisation and its significance in global warming, how digital advertising can be deceptively carbon-intensive and quick wins in reducing your digital campaign’s carbon...
