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As digital audio continues to grow across Aotearoa, advertisers are looking for clarity on how best to measure its impact. The IAB New Zealand 2025 Audio Measurement Guide was created to help the...
MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out...
Like Aotearoa, Digital Out-of-Home (DOOH) advertising is one of the fastest-growing channels in digital media in the U.S., with the U.S. market expected to hit $3 billion in 2025*.
%202.jpg "MeasureUp NZ Event Wrap Up")
A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...
New Resources to Enhance Digital Measurement Stakeholder Engagement
The future of measurement continues to offer a huge platform of innovation for brands and agencies. The post-cookie measurement landscape seems uncertain. Long-standing traditional media channels...
.png "Digital Measurement Templates, Tips & Terminology")
The IAB New Zealand Data, Privacy & Measurement Council has developed a set of new resources, designed to help digital teams deliver effective measurements and improve business outcomes.
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