MeasureUp 2025 Event Wrap

MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out event included spicy panels 🌶️ hot takes, industry experts and mic drop moments 🎤 Thank you to the IAB New Zealand Data, Privacy & Measurement Council for creating this event, and to its Measurement Working Group for developing this post-event resource.

MeasureUp 2025 featured 16 industry experts including keynote speakers Avik Dalal, Marketing Science Partner Meta, James Haydon Data & Measurement Lead Google and Georgia Tyndale, Strategic Partnerships Lead ANZ. Plus a dynamic line up of panel speakers included Jono Allen Group Head of Strategy, OMD, Rachel Bayfield Chief Technology & Innovation Officer, PHD Media, Lewis Billinghurst Head of Digital Customer Experience, Mitre 10, Simon Bird Partner Strategy & Measurement, Lassoo, Tom Braybrook Managing Director, Choreograph, Carol Brown, Country Manager, Databricks, Penelope Brown Managing Director - Media, Together, Emily Isle Chief Digital Officer, MBM,Mike Parsons Data & AI Tribe Lead and Analytics Chapter Area Lead Air New Zealand, Mark Wolfenden eCommerce Director Woolworths NZ, Agata Ziemianska Head of Activation, IPG Mediabrands - plus expert moderation from Travena Adenbrooke Marketing Transformation and GenAI Lead Spark NZ | Vice Chair IAB NZ Data, Privacy & Measurement Council and Q Naim Chair IAB NZ Data, Privacy & Measurement Council, Founder Team Circle.

A big thank you to our sponsors Google and Meta. 

Check out the event video below and see if you can spot yourself in the event photo gallery

If you couldn't attend on the day, there are a few ways you can get up to speed on the event's key topics. Download MeasureUp 2025: 5 Key Things You Need to Know developed by the IAB New Zealand Data, Privacy & Measurement Council's Measurement Working Group.