5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and high-level strategic planning sessions. To help New Zealand brands, marketers, media agencies, creative agencies, DSPs and media owners innovate and succeed, the team has distilled the content down to 5 key themes that define pDOOH for the local market in 2024:

1. Education 

2. Creative Innovation

3. Collaboration 

4. Data and Measurement

5. Cost Efficiency

IAB New Zealand Members can read the full article here.

For further information or to become an IAB New Zealand Member, please get in touch.

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