Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and high-level strategic planning sessions. To help New Zealand brands, marketers, media agencies, creative agencies, DSPs and media owners innovate and succeed, the team has distilled the content down to 5 key themes that define pDOOH for the local market in 2024:
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Education
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Creative Innovation
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Collaboration
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Data and Measurement
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Cost Efficiency
IAB New Zealand Members can read the full article here.
For further information or to become an IAB New Zealand Member, please get in touch.
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