Welcome to the fourth edition of the IAB New Zealand Evolution of Audio Survey, a comprehensive exploration of the ever-evolving landscape of digital audio within Aotearoa, created by IAB New Zealand's Audio Working Group.
The Evolution of Audio Survey was originally started in 2021 to demonstrate local market trends and provide comparable data points to the IAB Australia Audio Advertising State of the Nation Survey. Now in it's 4th year, this report demonstrates the significant evolution of Digital Audio in New Zealand over this time period.
Digital Audio is one of the fastest-growing digital advertising platforms in New Zealand, with revenue up 34.5%
year-on-year, and this growth is a positive indication of the platform's effectiveness to engage consumers and deliver on business objectives.
If you’re an IAB New Zealand Member, you can download the survey results here.
For further information or to become an IAB New Zealand Member, please get in touch.
