A Buyer's Guide to Digital Audio Advertising

The 2025 IAB New Zealand Digital Audio Advertising Buyer’s Guide has been created by audio experts from the Audio Working Group within the IAB New Zealand Digital Effectiveness Council to help advertisers navigate the unique advertising opportunities that audio creates. The 2024 IAB New Zealand Evolution of Audio Survey identified some key digital audio challenges that the IAB New Zealand Audio Working Group aims to support and address in this Buyer’s Guide - specifically ease of trade, digital audio effectiveness and measurement.

The 2025 Digital Audio Advertising Buyer's Guide explains types of digital audio, listenership by format and platform, digital audio publishers and how to plan and buy digital audio. It touches on measurement and creative best practice. IAB New Zealand Members can download the full Buyer's Guide at the link below. 

Thank you to the ​the IAB New Zealand Digital Effectiveness Council’s ​Digital Audio Working Group for their work to create this resource. A special thank you to TRB CEO Alistair Jamison and the team at TRB for their contribution. 

Kate Grigg: Head of NZ, PMX | Council Chair ​

Sarah Catran: Head of Digital Audio, NZME​

Brendan Ginnever: Strategy Director, OMD​

Nick Henderson: Lead - Revenue Solutions, Magnite​

Teresa Ly: Group Business Director ANZ, Acast​

Hannah Merritt: Strategy Director, PHD Media Aotearoa​

Saj Patel: Group Sales Manager - Digital, Stuff​

Nastassia Subritzky: Head of Data & Analytics, MediaWorks

IAB New Zealand Members can download the full Buyer's Guide to Digital Audio Advertising here

Plus the Companion Guide to Audio Measurement 

For further information or to become an IAB New Zealand Member, please get in touch.