First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...
IAB New Zealand's Data, Privacy & Measurement Council reflects on Google's Cookie Conundrum and the recent change in course on third-party cookie deprecation.
A cookie or an HTTP cookie, a.k.a 'web cookie,' or more commonly known as 'browser cookie,' is a tiny text file that a server sends to a user’s computer via the web browser. After being received and...
