LUMO Digital Outdoor, OMD New Zealand commission Amplified to run a New Zealand attention measurement study across digital and static roadside OOH. The study made possible by OMD NZ clients 2degrees,...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
As an industry, we’ve spent years building sophisticated national plans across TV and digital – search, social, programmatic display, video. In the metros, Out of Home has joined that ecosystem, with...
Where you put the store locator matters: new research on DOOH creative. A 7,200-person study from Vistar Media, Omnicom Media and Annalect found that a well-placed store locator on a digital...
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LUMO has expanded its Subtle motion format beyond Auckland, with selected sites in Tauranga and Christchurch now approved for the capability.
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When Samsung set out to launch the Galaxy Watch Ultra and Galaxy Watch8 Series in New Zealand, the goal was clear: reach a wide audience at scale while giving consumers a genuine opportunity to...
After a rigorous two-year resource consent process with Auckland City Council, LUMO has secured approval to introduce subtle motion on six of its key Auckland roadside digital billboard sites, a...
The Warehouse Rewrote the Rules of Christmas Advertising... Here’s How It Paid Off
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