Generative AI is rapidly reshaping digital advertising - creating new opportunities for marketers, while also introducing new challenges around brand suitability, fraud, viewability and content quality. For advertisers across Asia Pacific, understanding how these changes are playing out at a regional and local level is becoming increasingly important. DoubleVerify’s latest 2026 Global Insights: Media Quality in the Age of AI - Asia Pacific report brings together proprietary campaign data alongside consumer and marketer research to show how AI is influencing the media environment, and where advertisers may need to adapt their strategies.
By downloading DoubleVerify's latest APAC Media Quality in the Age of AI Report, marketers and digital advertising practitioners can benchmark their activity against the wider APAC market, explore Australia/New Zealand media quality performance, and better understand how consumers feel about AI-generated content, ads within AI platforms, brand suitability and emerging forms of invalid traffic.
The report also looks at what is working: across APAC, media quality improved year on year, with gains in viewability and significant reductions in fraud, while the region recorded attention levels above the global benchmark.
Download the report to discover:
- How consumers and marketers across APAC view generative AI and AI-powered advertising
- Australia/New Zealand and APAC benchmarks across viewability, fraud and brand suitability
- How AI-generated content could affect brand perception and suitability decisions
- Emerging risks including AI bots, low-quality GenAI content and new advertising environments
- Where media quality is improving, and where opportunities for optimisation remain
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