How Xero Supercharged Engagement with Data-Driven Digital Strategy

To launch its new brand platform, Your Business Supercharged, Xero teamed up with media agency Noisy Beast and NZME to deliver a digital campaign aimed at the heart of its customer base: New Zealand’s small business owners and sole traders. In a crowded digital landscape, the campaign set out to cut through with precision targeting, high-impact creative, and measurable results.

Smart Strategy Meets Creative Impact

The campaign hinged on two key pillars:

1. Data-driven targeting using NZME’s first-party data
2. Dynamic creative execution with bold, animated placements

Using advanced segmentation tools, Xero was able to zero in on the most relevant and engaged audience groups. Real-time performance tracking allowed for agile optimisation, shifting spend to the best-performing segments on the fly.

Every ad placement was crafted with intention—featuring eye-catching animations and strong calls-to-action (CTAs) designed to guide users from awareness to conversion.

Results That Add Up

The campaign outperformed across key metrics:

• 138.89% uplift in click-through rate (CTR) among the top-performing NZME audience segments - more than double the CTR of broader run-of-site audiences

• 40,000+ website visits in just two days from the Mass Reaching Dynamic Mobile Showcase, making up 38% of Xero’s total site traffic

• A 5.05% CTR - more than 2x the industry average of 2.5%

  
  

These results underscore the power of combining targeted media placement with rich, responsive creative to achieve standout campaign performance.

Key Takeaways

• Data is your superpower: Targeting high-intent audiences via first-party data delivered measurable engagement.

• Creative still counts: High-quality animations and strong CTAs made sure the right people took action.

• Agility wins: Real-time optimisation ensured the campaign focused on what was working—amplifying return.

Xero’s successful launch of Your Business Supercharged is a textbook example of what happens when strategic data use meets premium creative. In partnership with NZME and Noisy Beast, the campaign not only reached its audience—it activated them, driving real business impact.

You can download the Case Study PDF below.