TikTok Conserving Beauty: Turning Likes into Sales

Find out how Conserving Beauty is growing its global reach with TikTok.

Australian skincare brand Conserving Beauty is making waves with its innovative, sustainable products and TikTok has become a key platform in telling their story. In just under two years, they’ve built a loyal audience by pairing educational, relatable content with strategic paid campaigns.

By tapping into trending sounds, using auto-captions for accessibility, and showing behind-the-scenes brand moments, Conserving Beauty created a consistent and authentic TikTok presence that resonates. Their content features real team members, product benefits, and lifestyle trends, all while staying true to their mission to eliminate single-use plastics in beauty.

The results speak for themselves: 5,000+ monthly organic web visits, 1.1M+ likes, and a 910% uplift in product sales during a December 2023 paid campaign. It’s clear TikTok has become more than a social channel... it’s a growth engine.

👉 Explore the full case study here.