Cartology: Inside NESCAFÉ’s Best Omnichannel Campaign

At the 2025 Cartology Campaign of the Year Awards, Nestlé’s NESCAFÉ was recognised for delivering one of the most effective omnichannel retail media campaigns across Australia and New Zealand.

Shifting perception through purpose

The NESCAFÉ “Make Your World” campaign was built on the idea that every day is a new opportunity to inspire. The objective was to shift brand perception from an everyday beverage to one that inspires positive change, while also defending market position and growing online sales penetration.

A unified omnichannel strategy

Strong collaboration between Nestlé and Cartology underpinned the campaign’s success. By sharing insights and aligning on objectives, the teams delivered a unified omnichannel experience that drove impact across the full path to purchase.

The multi-phased approach built pre-shop interest and maximised visibility both in-store and online through:

• Innovative in-store displays
• Market-leading promotional offers
• New digital assets that seamlessly guided customers to Woolworths online
  
  

Outstanding commercial outcomes

The campaign delivered sustainable growth across all key metrics in a highly competitive category, demonstrating the power of insight-led planning and consistent execution.

Award-winning excellence

NESCAFÉ “Make Your World” won Best Omnichannel Campaign (Over $150k) at the 2025 Cartology Campaign of the Year Awards.

Sustainable growth on all metrics throughout the duration of the campaign in a highly competitive category is no easy task, but was delivered beautifully through clear insight and objective setting" - Rawinia Newton, Head of Operations and Delivery, Cartology

Download the full case study PDF below.