Wondaris: The Composable CDP Built for NZ Marketers

For many marketers, publishers, and agencies, customer data remains trapped in silos, or is difficult to activate without a dedicated data science team. Wondaris is a locally developed solution designed to address these challenges head-on.

Built in Australia and New Zealand by the team at XPON, Wondaris is a composable Customer Data Platform (CDP). It enables businesses to activate first-party data quickly, without the long implementation timelines or high costs often associated with global enterprise platforms.

What makes Wondaris different?

At the heart of Wondaris is its composable approach. Rather than forcing an “all-or-nothing” implementation, businesses can choose only the capabilities they need, when they need them. Wondaris integrates seamlessly with existing technology stacks, including data warehouses, Google Analytics, Shopify, and CRMs so organisations don’t need to overhaul their entire infrastructure to get value. And because it’s built specifically for the ANZ market, Wondaris has been designed with local data sovereignty and regulatory requirements front of mind.

Value for key industry stakeholders

For Marketers:

Wondaris helps marketers improve campaign efficiency and measurement without requiring coding or technical expertise.

• Natural language audience builder: Create audiences using simple, natural language prompts powered by AI. For example,“Show me users who visited in the last 30 days” or “Find active subscribers in Auckland.”
• Smarter targeting: Build behavioural segments such as excluding recent purchasers to reduce wasted spend, or targeting high-value lookalike audiences.
• Predictive AI: Use out-of-the-box machine learning models to identify customers at risk of churn, those most likely to purchase, or to segment audiences by predicted lifetime value.

For Publishers:

Media owners can use Wondaris to unlock more value from their first-party data.

• First-party segments: Unify reader data to create premium audience segments that advertisers actively seek.
• Personalisation: Deliver more relevant content and offers to increase engagement and loyalty.

For Media Agencies: 

Agencies can offer advanced data capabilities to clients, without the cost and complexity of building their own infrastructure.

• Stronger data offering: Access enterprise-level data capability at a fraction of the cost of traditional platforms.
• Maximise client returns: Activate client first-party data across campaigns while maintaining strict privacy and compliance standards.
  
  

How New Zealand brands are using Wondaris

Leading New Zealand education provider UP Education chose Wondaris after discovering their student data was fragmented across multiple systems and business units, making personalised campaigns difficult and inefficient.

With Wondaris, UP Education automated audience creation, targeting, and exclusions, and delivered dynamic ads using real-time course information. The results were compelling:

• 64% increase in online leads generated
• 24% increase in click-through rate (CTR)
• 28% decrease in cost per lead (CPL)

“Wondaris has been a game-changer for our marketing team. We’re now able to make data-driven decisions and optimise our campaigns in real time.”
- Phil McCracken, Head of Marketing & Communications NZ

As third-party cookies disappear, the ability to effectively leverage first-party data is becoming essential. Wondaris offers New Zealand businesses a practical, scalable entry point starting with a single use case like suppression lists or retention campaigns, and expanding as value is proven.

Wondaris is offering a free 30-day trial exclusively for IAB New Zealand members. To request a demo or free trial, visit the link below or contact trent.wooster@xpon.ai.