It was great to see so many familiar faces from the IAB New Zealand community at the recent Agentic Retail Summit, including members like Spark and The Warehouse Group, who are already deep into...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
.jpg "LUMO Expands Subtle Motion Into Tauranga and Christchurch")
LUMO has expanded its Subtle motion format beyond Auckland, with selected sites in Tauranga and Christchurch now approved for the capability.
Live streaming is bigger than the game. New research from Magnite reveals what Kiwi audiences are watching and when advertisers should show up.
New research from Perion and EMARKETER points to an underutilised performance lever in most marketing campaigns, and it's not media spend, targeting, or AI. It's creative.
.png "QMS NZ Deliver Owned NZ First Programmatic DOOH Takeover")
QMS NZ has partnered with the leading global cryptocurrency platform Binance to deliver a first-of-its-kind Programmatic Digital Out of Home campaign in Aotearoa, by taking over QMS’ entire Auckland...
Stuff Digital has launched HealthStuff, a new health and wellness destination on stuff.co.nz, backed by medical experts and supported by Chemist Warehouse.
.png "Search: It's Becoming an Action Layer")
Richard Conway is the Founder and CEO of The Optimisers and serves on the IAB Emerging Technology Council. With over 25 years of experience in digital marketing and search, Richard is one of New...
.png "Searching For Your Dream Home Just Got a Whole Lot Smarter")
For decades, finding your perfect home online has meant scrolling through listings and hoping the agent remembered to mention the wood floors, the sun-soaked kitchen, or the home gym tucked behind...
Google just answered the question everyone in digital advertising is asking - and if you work in the industry you've probably already had this conversation: Does SEO still matter now that AI is...
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Josephine Driscoll, Client Partner at DoubleVerify.
