Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
.jpg "Member Spotlight: Alice Moore, Co-Founder MintHC")
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Alice Moore, Co-Founder of MintHC.
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
%20(1).png "TVNZ & Adobe Integrate with Real-Time CDP Collaboration")
Adobe Real-Time CDP Collaboration delivers a secure environment for New Zealand advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven...
Podcasting is one of the fastest-growing media channels and now, there’s a simple way to become an expert in it.
%20(1).jpg "Cartology New Zealand Launches Full-motion Health & Body Screen Network")
Cartology New Zealand is revolutionising the in-store shopping experience with the launch of its full-motion digital screen network in health and body aisles nationwide.
Imagine being able to ask a question that's very complex or multi-layered and in an instant, receive a comprehensive, AI-powered response that explains it well, complete with web links to explore....
.svg "Untitled design (4)")
