McCain Foods took home not one, but two trophies at the 2025 Cartology Campaign of the Year Awards proving the power of customer-insight-led retail media done right.
Members' Hub
Insights, news, case studies and innovations from IAB New Zealand Members. Members can upload their new case study content here (limit 1 case study per month per member). Please reach out to us for Member Spotlight Features.
For many marketers, publishers, and agencies, customer data remains trapped in silos, or is difficult to activate without a dedicated data science team. Wondaris is a locally developed solution...
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Lohnêt Waugh, Group Business Director VAST Billboards.
Podcasting isn’t just having a moment, it’s reshaping how influence, trust, and effectiveness work in today’s media landscape. Acast’s Podcast Pulse 2025 global study shows that podcast creators...
Adobe has just wrapped MAX 2025, taking its most ambitious step yet toward an AI-powered future of creativity. New AI-powered capabilities across GenStudio offerings including GenStudio for...
AI will drive New Zealand’s next stage of economic development but its infrastructure must keep pace with new demands. Google recently announced Honomoana, a new subsea cable that will significantly...
.jpg "Member Spotlight: Alice Moore, Co-Founder MintHC")
Every now and then we like to highlight a new IAB New Zealand Member we think our community will find interesting. Today we meet Alice Moore, Co-Founder of MintHC.
Thanks to the power of programmatic DOOH, digital billboards across Aotearoa will now deliver real-time warning information during severe weather events, expanding the visibility of weather warnings...
In New Zealand’s BVOD (broadcast video-on-demand) market, programmatic guaranteed (PG) deals have long been the standard. But when a leading insurance brand asked Together to improve campaign...
%20(1).png "Adobe Introduces Next-Gen AI Agents to Empower Smarter, More Human B2B Marketing")
Adobe Expands AI Agents to Power Smarter, More Human Marketing Adobe has announced a major expansion to its suite of AI tools, introducing new AI agents designed to help marketing and customer...
