The IAB New Zealand AI Working Group brought together four NZ industry experts together to discuss the future of marketing and AI. AI is moving fast and consumers are already using it to make...
The Q4, CY 2025 IAB New Zealand Digital Advertising Revenue Report has been released. Q4 2025 digital advertising revenue reached $813.8m growing by 12% year-on-year. CY 2025 results also grew by 12%...
.png "Award-Winning AI Work: Watch the Webinar On Demand")
Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts...
We recently caught up with Paul Halford, Manager Campaigns, Public Affairs Ministry for Primary Industries. In this article, he shares his top tips on working with the public sector, and why it's...
Project Eidos is a new initiative from IAB U.S that aims to bring consistency to measurement across a fragmented industry, enabling AI-driven, privacy-by-design measurement.
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic AI Roadmap, outlining how the industry can scale agentic buying and selling by...
Make sure you save these dates for our upcoming 2026 IAB New Zealand events with a focus on AI, discoverability, video, marketing measurement and more. Tickets are available for IAB New Zealand...
The Creator Economy in the U.S. has evolved rapidly from a niche content movement into a central force shaping how brands connect with consumers. According to IAB’s 2025 Creator Economy Ad Spend &...
🚀 Oh what a night! The biggest ever IAB NZ Digital Advertising Awards Show was held on Thursday 20 November at Shed 10, Queens Wharf, celebrating the work, technology and talent driving Aotearoa’s...
Q4 is that chaotic stretch where everyone buckles in for the ride, inboxes explode, Christmas functions hit, and you still have to plan for 2026 and manage your BAU. This year, your secret weapon...
.jpg "Advertising's Interactive Audio Future (IAB U.S.)")
As AI assistants become embedded in our daily routines, across phones, smart speakers, dashboards, and wearables, audio is emerging as one of the most natural and powerful interfaces for interaction,...
