The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology...
-1.jpg "A Buyer's Guide to Digital Audio Advertising")
The 2025 IAB New Zealand Digital Audio Advertising Buyer’s Guide has been created by audio experts from the Audio Working Group within the IAB New Zealand Digital Effectiveness Council to help...
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As digital audio continues to grow across Aotearoa, advertisers are looking for clarity on how best to measure its impact. The IAB New Zealand 2025 Audio Measurement Guide was created to help the...
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TV has come a long way and it’s no longer just about flipping through channels. With streaming and CTV (Connected TV), people are watching what they want, when they want, all on the biggest screen in...
NEW Q4 2025 UPDATE - to help you keep up to speed with AI and the steady stream of new tools, the IAB New Zealand Emerging Technology Council has created a new resource - the 'AI Tools Report'.
MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out...
Finalists have been announced for the 2025 IAB NZ Digital Advertising Awards. The Awards attracted a record number of entries this year, highlighting the expertise that continues to position digital...
Mix With Students and Mentor the Next Generation. IAB New Zealand Members have the unique opportunity to shape the future of digital advertising at the upcoming IAB New Zealand Mix & Mentor event...
The IAB New Zealand Sustainability Working Group has developed a whitepaper to support the digital advertising industry adopt more sustainable practices. It provides concise and useful advice for...
Artificial Intelligence is reshaping advertising at speed, but with so many new tools, it can be hard to know where to start. To help the industry IAB U.S. has released an “AI in Advertising Use Case...
A Kiwi contingent from the IAB New Zealand Programmatic DOOH Working Group recently attended the IAB Australia & OMA Powering DOOH event in Sydney, where they heard technical and practical content as...
Buying DOOH programmatically can be hugely effective if done the right way. The IAB New Zealand Programmatic DOOH Working Group has developed five golden rules to make sure you get the most out of...
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