We recently caught up with Paul Halford, Manager Campaigns, Public Affairs Ministry for Primary Industries. In this article, he shares his top tips on working with the public sector, and why it's...
Project Eidos is a new initiative from IAB U.S that aims to bring consistency to measurement across a fragmented industry, enabling AI-driven, privacy-by-design measurement.
The IAB U.S. State of Data 2026 report explores how AI is being applied across attribution, incrementality testing and market mix modeling (MMM) and what foundational gaps need to be addressed to...
IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic AI Roadmap, outlining how the industry can scale agentic buying and selling by...
Make sure you save these dates for our upcoming 2026 IAB New Zealand events with a focus on AI, discoverability, video, marketing measurement and more. Tickets are available for IAB New Zealand...
The Creator Economy in the U.S. has evolved rapidly from a niche content movement into a central force shaping how brands connect with consumers. According to IAB’s 2025 Creator Economy Ad Spend &...
🚀 Oh what a night! The biggest ever IAB NZ Digital Advertising Awards Show was held on Thursday 20 November at Shed 10, Queens Wharf, celebrating the work, technology and talent driving Aotearoa’s...
Q4 is that chaotic stretch where everyone buckles in for the ride, inboxes explode, Christmas functions hit, and you still have to plan for 2026 and manage your BAU. This year, your secret weapon...
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As AI assistants become embedded in our daily routines, across phones, smart speakers, dashboards, and wearables, audio is emerging as one of the most natural and powerful interfaces for interaction,...
IAB U.S. and IAB Europe have released the Guidelines for Incremental Measurement in Commerce Media, a practical resource to help marketers understand and prove the true business impact of commerce...
AI isn’t just transforming commerce, it’s driving the next wave of growth. As digital shopping becomes more intelligent and personalised, consumers are fundamentally changing how they research,...
IAB New Zealand’s Mix & Mentor Programme brought the AUT Business School, Auckland University of Technology and University of Auckland Business School faculty and students together with IAB New...
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