Want to find out what it takes to create award-winning AI Work? If you missed our recent 'Award-Winning AI Work' webinar you can catch up and watch it on-demand. Get the inside scoop from the experts behind two Gold-winning campaigns in the Best Use of Generative AI category at the 2025 IAB NZ Digital Advertising Awards: Skinny4Life and Animates: The Pawprint Petition.
What You'll Learn
Our panel of industry experts shared the strategies, tools, and creative decisions that made their work stand out, including:
- Real-world AI workflows and tool selection
- Creative problem-solving with generative AI
- Actionable insights to strengthen your own AI approach
- Biggest challenges and learnings (always a goodie!)
Whether you're just starting with AI or looking to level up your campaigns, this on-demand webinar delivers practical takeaways you can apply immediately.
Watch the webinar on-demand below
Tip: Make sure you want the campaign videos linked above before you view the webinar if you are not familiar with the work.
Thank you to our webinar host Jake Calder, founder FugazAI and member of the IAB New Zealand AI Working Group.
Webinar Panel
Host: Jake Calder
Founder FugazAI, IAB New Zealand AI Working Group Member
IAB NZ Digital Advertising Awards judge and winner, Jake has a unique ability to identify and analyse emerging technologies and their potential impact. A Futurist and AI enthusiast, Jake is well-versed in media consumption behaviours and cutting-edge technologies.
Travena Addenbrooke
Marketing Transformation & Gen AI Lead, Spark NZ
Travena leads GenAI for Spark NZ's marketing team and has a track record of industry firsts and award winning campaigns. Her love for data-driven strategies and creative connections fuels her current mission: to transform marketing with AI and global collaborations.
Michael Delaney
Head of Digital, Hearts & Science
Mike has led the digital media and transformation offering at Hearts & Science since 2020. He brings a global perspective to his role, helping brands navigate a rapidly evolving media and technology landscape across London, Sydney and Auckland.
Preston Thomas
Technical Director, Pixel World
Preston delivers interactive software solutions spanning virtual reality, AI and bespoke consumer engagement platforms. He combines engineering, creative programming, design and problem solving to deliver cutting edge work across NZ, Australia, Dubai, France and the UK.
