Make sure you save these dates for our upcoming 2026 IAB New Zealand events with a focus on AI, discoverability, video, marketing measurement and more. Tickets are available for IAB New Zealand...
The Creator Economy in the U.S. has evolved rapidly from a niche content movement into a central force shaping how brands connect with consumers. According to IAB’s 2025 Creator Economy Ad Spend &...
🚀 Oh what a night! The biggest ever IAB NZ Digital Advertising Awards Show was held on Thursday 20 November at Shed 10, Queens Wharf, celebrating the work, technology and talent driving Aotearoa’s...
Q4 is that chaotic stretch where everyone buckles in for the ride, inboxes explode, Christmas functions hit, and you still have to plan for 2026 and manage your BAU. This year, your secret weapon...
.jpg "Advertising's Interactive Audio Future (IAB U.S.)")
As AI assistants become embedded in our daily routines, across phones, smart speakers, dashboards, and wearables, audio is emerging as one of the most natural and powerful interfaces for interaction,...
IAB U.S. and IAB Europe have released the Guidelines for Incremental Measurement in Commerce Media, a practical resource to help marketers understand and prove the true business impact of commerce...
AI isn’t just transforming commerce, it’s driving the next wave of growth. As digital shopping becomes more intelligent and personalised, consumers are fundamentally changing how they research,...
IAB New Zealand’s Mix & Mentor Programme brought the AUT Business School, Auckland University of Technology and University of Auckland Business School faculty and students together with IAB New...
The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology...
-1.jpg "A Buyer's Guide to Digital Audio Advertising")
The 2025 IAB New Zealand Digital Audio Advertising Buyer’s Guide has been created by audio experts from the Audio Working Group within the IAB New Zealand Digital Effectiveness Council to help...
.jpg "A Guide to Audio Measurement")
As digital audio continues to grow across Aotearoa, advertisers are looking for clarity on how best to measure its impact. The IAB New Zealand 2025 Audio Measurement Guide was created to help the...
.jpg "CTV Playbook: It's How We Watch Now")
TV has come a long way and it’s no longer just about flipping through channels. With streaming and CTV (Connected TV), people are watching what they want, when they want, all on the biggest screen in...
