IAB New Zealand Digital Advertising Revenue Reports

New Zealand Digital Advertising Grows by 4.3% Year-on-Year

Today the IAB New Zealand released its latest Digital Advertising Revenue Report, providing an overview of 2023 year-on-year performance, plus a snapshot of Q4 2023 data and insights.

Total digital advertising revenue in New Zealand grew by 4.3% year-on-year, reaching $2.112 billion. Q4 2023 delivered an even higher percentage increase of 7.3% quarter-on-quarter, with digital advertising revenue of $574 million.

IAB New Zealand CEO Angelina Farry says, “It is positive to see the industry delivering solid year-on-year growth, and consistently strong quarterly growth figures.”

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

In 2023 channel growth was led by Social with 15% growth year-on-year, followed by Search up 7.7%. Within Total Display, Audio delivered 32.2% growth year-on-year, followed by Video at 9.9%. By Advertising Category, Real Estate led with a 28.5% increase year-on-year, followed by Food & Beverages at 21.4%.

Q4 2023 was a second successive strong quarter for digital advertising, with an uplift of 7.3% on Q4 2022. Social was up 19.6% quarter-on-quarter, and Search delivered an uplift of 12.7%. Quarterly Advertising Category trends followed annual results, delivering an even greater percentage increase: Real Estate saw an uplift of 71.3% and Food & Beverages increased by 57.2%.

New Zealand Digital Advertising Grows by 7.3% Q3 2023

The IAB New Zealand released its latest Digital Advertising Revenue Report today, providing a snapshot of Q3 2023 data and insights to deliver an overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continued to climb, reaching $534.8 million in Q3 2023, and achieving strong 7.3% growth on the same period in the previous year.

IAB New Zealand CEO Angelina Farry comments, “It’s positive to see such strong digital advertising growth in market. Q3 is the strongest quarter of 2023 so far, delivering solid year on year growth.”

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

In Q3 2023 channel growth was led by Social with 20% growth on the same period in the previous year, followed by Search at 11.3%.

Within Total Display, Audio and Video topped Display channel growth on the same period last year, with growth of 36.1% and 18.8% respectively.

The largest growth in Total Display by advertising category was Real Estate, recording a year-on-year increase of 63.4%.

New Zealand Digital Advertising Revenue Grows by 1.2% in H1 2023

The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report today. The report provides a snapshot of Q2 2023 and H1 2023, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $1003.0 million in H1 2023, achieving 1.2% growth on the same period in the previous year.

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

In Q2 2023, channel growth was led by Social, with 10.0% growth on the same period in the previous year, followed by Search at 4.8%.

In Q2 2023, within Total Display; Audio and Video topped Display channel growth on the same period last year, with growth of 35.4% and 3.3% respectively.

In the second quarter of 2023, the largest growth in Total Display variance by advertising category, was Food & Beverage, recording a year-on-year increase of 3.1%.

In H1 2023, channel growth was again led by Social, with 9.5% growth in the same period on the previous year, followed by Search at 3.3%.

In H1 2023, within Total Display; Audio again topped Display channel growth on the same period last year, with growth of 35.3%, followed by Sponsorship at 26.3%.

In the first half of 2023, the largest growth in Total Display variance by advertising category was Travel & Accommodation, recording a year-on-year increase of 25.7%, followed by Insurance at 14.7%.

New Zealand Digital Advertising Revenue Grows by 2.5% in Q1 2023

The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report today. The report provides a snapshot of Q1 2023, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $488.4 million in Q1 2023, achieving 2.5% growth on the same period in the previous year.

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

In Q1 2023, channel growth was again led by Classified and Directories, with 17.1% growth on the same period in the previous year, followed by Social at 9.0%, and Search at 1.9%.

In Q1 2023, within Total Display; Sponsorship and Audio topped Display channel growth on the same period last year, with growth of 61.2% and 35.1% respectively.

In the first quarter of 2023, the largest shift in Total Display variance by advertising category, was Travel & Accommodation, recording a year-on-year increase of 89.7%, followed by Insurance at 43%.

New Zealand Digital Advertising Revenue Grows by 9.6% in FY 2022

The IAB New Zealand released its latest 2022 Digital Advertising Revenue Report today. The report provides a snapshot of FY 2022, H2 2022 and Q4 2022, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $2.025 billion for the full year 2022, achieving 9.6% growth on the same period in the previous year. In the second half of the year, it reached $1.033 billion and growth of 3.1% on the previous year. Q4 2022 reached $535.0 million however growth on the same period in the previous year was down 0.9%.

The data is drawn from the IAB New Zealand’s Digital Advertising Revenue Report released today by the IAB New Zealand and Baker Tilly Staples Rodway.

For the full year in 2022, channel growth was led by Classifieds and Directories, with 21.0% growth on the same period in the previous year, followed by Social at 12.1%, Search at 7.1% and Total Display at 5.3%.

In H2 2022, channel growth was led again by Classifieds and Directories, with 19.4% growth on the same period in the previous year, followed by Social at 5.5%, Total Display at 1.1% and Search at -0.7%.

In Q4 2022, channel growth was led by Social at 7.3% growth on the same period last year, Classified and Directories at 7.1%, Search at 3.6% and Total Display at -2.8%.

For the full year in 2022, within Total Display; Audio, Sponsorship, Video and General Display topped Display channel growth on the same period last year, with growth of 46.3%, 21.2%, 4.9% and 3.8% respectively.

In H2 2022, within Total Display; Sponsorship, Audio and Video topped Display channel growth on the same period last year, with growth of 55.5%, 48.2% and 3.7% respectively.

In Q4 2022, within Total Display; Sponsorship, Audio and Video topped Display channel growth on the same period last year, with growth of 46.1%, 42.1% and 11.1% respectively.

For the full year in 2022, the largest shift in Total Display variance by advertising category, was Computers, recording a year-on-year increase of 102.9%, followed by Leisure, Entertainment and Media at 95.3%.

The largest shift in Total Display variance in H2 2022 by advertising category, was Travel and Accommodation, recording a year-on-year increase of 146.6%, followed by Computers at 135.0%.

The largest shift in Total Display variance in Q4 2022 by advertising category, was Travel and Accommodation, recording a year-on-year increase of 108.3%, followed by Leisure, Entertainment and Media at 86.2%.

New Zealand Digital Advertising Revenue Grows by 7.7% in Q3 2022

The IAB New Zealand released its latest 2022 Digital Advertising Revenue Report today. The report provides a snapshot of Q3 2022 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $498.4 million in Q3 2022, achieving 7.7% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q3 2022, channel growth was led by Classified/Directories with 34.4% growth on the same period in the previous year, followed by Total Display at 5.8%, Social at 3.4% and Search at 2.5%.

Within Total Display, Sponsorship and Audio topped Display channel growth on the same period last year, with growth of 65.7% and 56.6% respectively.

The largest shift in Total Display variance for Q3 2022 by advertising category, was Computers, recording a year-on-year increase of 278.4% followed by Travel and Accommodation at 208.2%.

New Zealand Digital Advertising Revenue Grows by 17.3% in H1 2022.

The IAB New Zealand released its latest 2022 Digital Advertising Revenue Report today. The report provides a snapshot of the first half of 2022 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $991.4 million in the first half of 2022, achieving 17.3% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In H1 2022, channel growth was led by Classified/Directories with 22.8% growth on the same period in the previous year, followed by Social at 20.7%, Search at 16.6% and Total Display at 10.3%.

Within Total Display; Audio and General Display topped Display channel growth on the same period last year, with growth of 43.1% and 14.5% respectively.

The largest shift in Total Display variance for H1 2022 by advertising category, was Real Estate, recording a year-on-year increase of 113.5% followed by Leisure, Entertainment and Media at 82.8%.

New Zealand Digital Advertising Revenue Grows by 33% in H2 2021 and almost 38% in FY 2021

The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report today. The report provides a snapshot of the full year 2021 and H2 2021 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $1.003 billion in the second half of 2021, achieving 33.1% growth on the same period in the previous year. The full-year 2021 reached $1.848 billion and growth of 37.8% over the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In H2 2021, channel growth was led by Search, with 37.3% growth on the same period in the previous year, followed by Social at 33.3%, Classified/Directories at 27.7% and Total Display at 18.6%.

For the full year in 2021, channel growth was led by Search, with 42.6% growth on the same period in the previous year, followed by Classified/Directories at 37.2%, Total Display at 25.8% and Social at 23.1%.

In H2 2021, within Total Display; Audio, Video and General Display topped Display channel growth on the same period last year, with growth of 46.4%, 28.7% and 22.2%.

For the full year in 2021, within Total Display; Audio, Video and General Display topped Display hannel growth on the same period last year, with growth of 54.3%, 35.2% and 26.8% respectively.

The largest shift in Total Display variance in H2 2021 by advertising category, was Food and Beverages, recording a year-on-year increase of 322.1%, followed by Health, Beauty and Pharmaceuticals at 214.9%.

For the full year in 2021, the largest shift in Total Display variance by advertising category, was Health, Beauty and Pharmaceuticals, recording a year-on-year increase of 130.0%, followed by Food and Beverages at 126.5%.

New Zealand Digital Advertising Revenue Grows by 61% in Q2 2021 and Almost 44% in H1 2021

The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report today. The report provides a snapshot of Q2 2021 and the first half of year between January - June 2021, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching $445.9 million for the second quarter in 2021, achieving 61.0% growth on the same period in the previous year. The first half of the year between January - June 2021 reached $846.4 million and growth of 43.9% over the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q2 2021, channel growth was led by Classified/Directories, with 72.1% growth on the same period in the previous year, followed by Search at 69.0%, Total Display at 49.6% and Social at 17.8%.

For the first half of the year between January - June 2021, channel growth was led by Search, with 49.5% growth on the same period in the previous year, followed by Classified and Directories at 49.2%, Total Display at 35.5% and Social at 13.5%.

In Q2 2021, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 88.0% and 73.3% respectively. This was followed by Video, General Display and Native, with growth of 53.6%, 47.5% and 38.3% respectively.

For the first half of the year 2021 between January - June 2021, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 67.3% and 53.0% respectively. This was followed by Video, General Display and Native, with growth of 44.5%, 32.7% and 22.2% respectively.

The largest shift in Total Display variance in Q2 2021 by advertising category, was Travel and Accommodation, recording a year-on-year increase of 225.4%, followed by Manufacturing and Construction at 169.8%.

The largest shift in Total Display variance for the first half of the year between January - June 2021, by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 139.6%, followed by Health, Beauty and Pharmaceuticals at 73.4%.

New Zealand Digital Advertising Revenue Grows by almost 29% in Q1 2021.

The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report today. The report provides a snapshot of Q1 2021 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching over $400 million for the first quarter in 2021, achieving 28.7% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q1 2021, channel growth was led by Search, with 32.3% growth on the same period in the previous year, followed by Classified/Directories at 31.4%, Total Display at 21.9% and Social at 9.1%.

In Q1 2021, within Total Display; Audio, Sponsorship and Video topped Display channel growth on the same period last year, with growth of 50.0%, 35.3% and 35.0% respectively, followed by General Display and Native with growth of 18.7% and 7.7% respectively.

The largest shift in Total Display variance in Q1 2021 by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 107.8%, followed by Health, Beauty and Pharmaceuticals at 59.2%.

New Zealand Digital Advertising Revenue Grows by almost 19% in Q4 2020 and almost 7% in FY 2020

The IAB New Zealand released its latest 2020 Digital Advertising Revenue Report today. The report provides a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Despite a difficult year overall, total digital advertising revenue in New Zealand continues to climb, reaching over $412 million for the fourth quarter in 2020, achieving 18.9% growth on the same period in the previous year. The full year 2020 reached over $1.341 billion and growth of 6.6% over the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q4 2020, channel growth was led by Classified/Directories, with 22.6% growth on the same period in the previous year, followed by Search at 21.8%, Total Display at 13.6% and Social at 3.3%.

For the full year in 2020, channel growth was led by Social, with 10.2% growth on the same period in the previous year, followed by Search at 8.7%.

In Q4 2020, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 144.4% and 88.8% respectively. This was followed by General Display and Video, with growth of 19.1% and 6.6% respectively.

For the full year in 2020, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 102.4% and 17.4% respectively. This was followed by General Display with growth of 3.1%.

The largest shift in Total Display variance in Q4 2020 by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 97.4%, followed by Health, Beauty and Pharmaceuticals at 88.3%.

New Zealand Digital Advertising Revenue Grows by almost 9% in Q3 2020

The IAB New Zealand released its latest 2020 Digital Advertising Revenue Report today. The report provides a snapshot of Q3 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching almost $341 million for the third quarter in 2020, achieving 8.7% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

Channel growth was led by Classified/Directories, with 14.1% growth on the same period in the previous year, followed by Search at 9.4%.

In Q3 2020, within Total Display; Audio and Video topped Display channel growth on the same period last year, with growth of 132% and 20% respectively.

The largest shift in Total Display variance in the quarter by advertising category, was Food and Beverages, recording a year-on-year increase of 127%.

Total Mobile (Smartphone and Tablet) grew by 7.5% in Q3 2020.

In 2019 digital advertising revenue’s share of total media turnover in New Zealand was 45.4% (Sources: IAB New Zealand Q4 2019 Digital Advertising Revenue Report, ASA New Zealand Media Turnover Report 2019).