Guide to Native Ad Formats for Retail Media Networks

Thanks to our colleagues at IAB Europe, IAB New Zealand members can access their Guide to Native Ad Formats for Retail Media Networks.  IAB Europe’s Retail Media Committee has explored the standardisation of ad formats tailored to Retail Media. While a definitive consensus has yet to be reached, Native Ad Units have emerged as a promising solution.


IAB Europe's Retail Media Committee has produced a Guide to Native Ad Formats for Retail Media Networks. This comprehensive resource delves into the benefits and implementation of native ad formats. To find our more about retail media trends in Europe check out IAB Europe's Retail Media Hub.

Retail media is one of the most exciting opportunities in New Zealand’s digital advertising ecosystem. But fragmentation in ad formats across markets has made it challenging for brands and retailers to scale effectively.

 

Standardising native ad formats will streamline execution, drive better performance, and create a more seamless consumer experience. As retail media networks grow locally, embracing these best practices will ensure we’re building innovative world-class capabilities here in Aotearoa New Zealand."

 

- Kate Grigg, Chair IAB New Zealand Digital Effectiveness Council/Retail Media Working Group Lead, and Head of PMX NZ. 

If you’re an IAB New Zealand Member, you can download this resource here

For further information or to become an IAB New Zealand Member, please get in touch.