The digital landscape in New Zealand is shifting rapidly, with AI innovation accelerating at an unprecedented pace. At the same time, privacy regulations are being evaluated. The upcoming Privacy Amendment Bill (effective 1 May 2026) is set to enhance data protection and transparency, requiring businesses to rethink their data collection, management, and disclosure practices. This article is the second in a three part series by the IAB New Zealand Data, Privacy & Measurement Council on the changing face of data privacy in New Zealand.
Thank you to the following members of the IAB New Zealand Data, Privacy & Measurement Council
for their work creating this resource:
Travena Addenbrooke, Marketing Transformation & Gen AI Lead Spark NZ (Council Vice Chair)
Emily Isle, Chief Digital Officer MBM
Lucinda Moon, Consulting Director, First Digital
Qassem Naim, Founder Team Circle (Council Chair)
The first article in this series The Changing Face of Data Privacy in New Zealand: What You Need to Know explores how global privacy regulations, tech industry shifts (like Apple’s ATT and Google’s Privacy Sandbox), and New Zealand’s upcoming legislation are reshaping data collection and marketing strategies. Building on these discussions, we explore the intersection of AI and privacy, offering practical insights for businesses navigating this evolving landscape. Rather than viewing compliance as a burden, organisations can harness AI to not only meet regulatory requirements but also unlock strategic value, enhancing customer trust, improve data security, and drive business growth.
IAB New Zealand members can read the full article here
For further information or to become an IAB New Zealand Member, please get in touch.
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