The Changing Face of Data Privacy in New Zealand: What You Need to Know (Part 1)

The digital advertising landscape in New Zealand is undergoing a major transformation, and privacy is at the center of it. With the Privacy Amendment Bill set to take effect on 1 May 2026, businesses must rethink how they collect, manage, and disclose consumer data, especially when sourced from third parties. The IAB New Zealand Data, Privacy & Measurement Council breaks it all down - offering key insights, practical steps, and expert recommendations to help navigate these changes with confidence. This article is the first in a three part series on the changing face of data privacy in New Zealand.

Thank you to the following members of the IAB New Zealand Data, Privacy & Measurement Council ​
for their work creating this resource:​

Travena Addenbrooke, Marketing Transformation & Gen AI Lead Spark NZ​ (Vice Chair)
Kate Addis Acting Chief Technology and Innovation Officer, PHD Media

James Cartwright Sales Director ANZ & NZ Country Manager, Azira

Ella Gribben, Pacific Commercial Director, Nielsen
Emily Isle, Chief Digital Officer MBM​

Qassem Naim, Founder Team Circle ​(Chair)

There is a lot to unpack and If you are an IAB New Zealand Member, you can access the full resource here

The Privacy Amendment Bill marks a significant step towards enhanced data protection and transparency. Is your team prepared for changes? As the 1 June 2025 deadline approaches, organisations should prioritise reviewing their data collection methods, updating privacy policies, and ensuring compliance to maintain trust with stakeholders.

Have you covered off everything on the Council's Compliance Checklist? 

✅ Reviewed and updated privacy policies for transparency in data collection?

✅ Engaged directly with consumers for privacy consent?

✅ Assessed current practices to identify instances of indirect data collection?

✅ Planned and implemented necessary changes to data management systems?

✅ Trained staff on new privacy requirements and updated internal procedures?

For further information or to become an IAB New Zealand Member, please get in touch.