Thanks to the team at IAB US, IAB New Zealand members can explore the transformative role of AI in media planning, activation, and analysis with the State of Data 2025 Report and its Companion Guide.
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimisation and performance measurement. The IAB US State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the Companion Guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis. Together, these resources offer a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
IAB US State of Data 2025 Report
To understand where the industry currently stands in adapting to AI’s rapid evolution, IAB US partnered with BWG Globaland Transparent Partners, to survey over 500 subject matter experts at brands, agencies, and publishers to explore:
- AI’s adoption across media campaign lifecycles
- Perceptions of AI’s reliability and effectiveness
- Challenges, opportunities, and future needs
IAB US State of Data 2025 Companion Guide
- Strategic Playbook for agencies, brands, publishers, and ad tech providers
- Actionable AI-driven approaches for planning, activation, analytics, and optimization
- Frameworks for adopting AI across media buying, audience modeling, and measurement
If you’re an IAB New Zealand Member, you can download this resource here
For further information or to become an IAB New Zealand Member, please get in touch.
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