5 Key Themes Defining pDOOH in 2024

Members of the IAB New Zealand pDOOH Working Group recently attended the IAB Australia & OMA 'Powering Digital Out Of Home Summit' in Sydney, which presented technical and practical content, and high-level strategic planning sessions. To help New Zealand brands, marketers, media agencies, creative agencies, DSPs and media owners innovate and succeed, the team has distilled the content down to 5 key themes that define pDOOH for the local market in 2024:

1. Education 

2. Creative Innovation

3. Collaboration 

4. Data and Measurement

5. Cost Efficiency

IAB Members can download the full article below.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz