The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars.
The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.
The winners of the inaugural IABNZ Awards dinner were announced at glittering gala event held at MOTAT on May 25th. The IABNZ Awards recognizes and applauds the champions of the interactive media sales industry. Read more…
15th April 2015
Resources > Market Research
Longer-Form Video is capturing attention on Mobile Screens Across the Globe
A Survey of Mobile Video Viewers in 24 Countries Shows 1 in 5 Regularly Stream Video on Smartphones While Watching Traditional TV. Majority Surveyed in Each Country Favors Tailoring of Mobile Video Advertising. Read more…