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MeasureUp, IAB's largest marketing measurement conference turned three in New Zealand this year, and was bigger and better than ever featuring keynote speakers from Google, Meta and knOOH, high and...
Getting the most from your media mix is one of the most persistent challenges in marketing, and one of the hardest to prove without the right tools. The IAB New Zealand Data, Privacy & Measurement...
MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out...
The digital landscape in New Zealand is shifting rapidly, with AI innovation accelerating at an unprecedented pace. At the same time, privacy regulations are being evaluated. The upcoming Privacy...
The digital advertising landscape in New Zealand is undergoing a major transformation, and privacy is at the center of it. With the Privacy Amendment Bill set to take effect on 1 May 2026, businesses...
The digital advertising landscape is evolving faster than ever, and first-party data is at the center of it all. On March 5th, 2025, IAB New Zealand hosted the '2025 Digital Outlook: First-Party...
First-party data (1PD) has long been one of the most valuable assets for businesses seeking to understand and engage customers on a deeper level. However, a growing tension has emerged: while...
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A big thank you to everyone who made IAB New Zealand's inaugural MeasureUp marketing measurement conference a sold-out success. Created by the IAB New Zealand Data, Privacy & Measurement Council the...
Cloud Computing and data privacy in Aotearoa is a rapidly changing landscape, more recently impacted by increased local Cloud demands, the COVID-19 pandemic, and the acceleration of Generative-AI....
IAB New Zealand's Data, Privacy & Measurement Council reflects on Google's Cookie Conundrum and the recent change in course on third-party cookie deprecation.
The landscape of first-party data and digital privacy is continuously evolving. Over the past three years, we have engaged in a journey of education, and it is essential that we now focus on...
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The IAB New Zealand Data, Privacy & Measurement Council has developed a set of new resources, designed to help digital teams deliver effective measurements and improve business outcomes.
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