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MeasureUp, IAB's largest marketing measurement conference turned three in New Zealand this year, and was bigger and better than ever featuring keynote speakers from Google, Meta and knOOH, high and...
As AI becomes more embedded in advertising and marketing, organisations need a clear and consistent approach to determining when AI involvement should be disclosed. Yet without shared standards,...
Agency members of the IAB New Zealand Programmatic DOOH Working Group share their perspective on the recent 2026 IAB New Zealand DOOH Market Barometer Survey Report. Agencies see first hand how...
Mix with students and mentor the next generation. IAB New Zealand Members have the unique opportunity to shape the future of digital advertising at the upcoming 2026 IAB New Zealand Mix & Mentor...
Last year, the IAB New Zealand Digital Audio Effectiveness Group released the Digital Audio Buyers Guide: a resource designed to help media planners and buyers better understand the role digital...
Who doesn't love a Nickable Slide? If you don't know what it is, it's a slide you can 'nick' with permission and put straight into your client presentation, or pitch, to underpin an insight or...
Early Bird tickets are live! And available until 1 October. Don't miss out. Join us to celebrate the best and brightest in the digital advertising industry, and the 10th anniversary of the IAB NZ...
We're excited to announce the 2026 IAB NZ Digital Advertising Awards Executive Judging Panel and the full list of over 150 judges - the largest judging panel ever assembled, marking the Awards’ 10th...
Digital out-of-home advertising has crossed a threshold in New Zealand. According to the newly released 2026 DOOH Market Barometer Survey from the IAB New Zealand Programmatic DOOH Working Group, 68%...
Our Discovery: AI & Search Summit sold out as the industry came together to discuss brand discovery in an evolving media landscape of AI-generated answers and instant-response search. We heard...
As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each...
Everyone is talking about agentic AI, but for many digital advertising practitioners the question wasn't whether it matters, it was what to do about it. If you missed our recent webinar featuring...
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