Everyone is talking about agentic AI, but for many digital advertising practitioners the question wasn't whether it matters, it was what to do about it. If you missed our recent webinar featuring our IAB New Zealand AI Working Group team, you can catch up and watch it on-demand below.
We were joined by Adnan Khan, Co-Founder & Managing Partner at Stitch, and Dr. Shahper Richter, Senior Lecturer in Digital Marketing at the University of Auckland, who brought together their insights on deployment, data, and their perspectives on agentic AI.
Our speakers shared practical insights on what agentic AI actually means for the industry, including:
- How to tell if what you're using is actually an agent, a key question the panel posed was whether it keeps going without you. If yes, that's what makes it agentic.
- Where to start if you haven't yet: pick an AI tool, get a paid subscription, and start playing with it. Developing a test-and-learn mindset, both for yourself and your organisation.
- Real-world perspectives on deployment and data from two experts working at the coalface of AI in digital marketing.
Whether you're just getting started with agentic AI or already exploring how to apply it, this on-demand webinar delivers practical takeaways you can put into action straight away.
Watch the webinar on-demand below:
Useful IAB resource links discussed in the webinar:
- When do you need to disclose AI in your advertising? New IAB U.S. framework.
- Guidelines for Redesigning Work in the AI Era (IAB U.S.).
- Q3 2026 AI Tools Tracker.
Access the full webinar presentation below: From Using Software to Supervising Agents, Agentic AI and What It Means for NZ Marketers
Webinar Presenters
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Adnan Khan
Co-Founder & Managing Partner, Stitch | IAB NZ AI Working Group Lead
Adnan has over 16 years of digital transformation experience at leading tech companies like Meta and Microsoft. He co-founded Stitch with the aim of using technology and data to enhance marketing outcomes. Adnan is the IAB New Zealand AI Working Group Lead and Chair of the Digital Special Interest Group at the Marketing Association.
Dr. Shahper Richter
Senior Lecturer Digital Marketing, University of Auckland
Dr. Shahper Richter is a Senior Lecturer in Marketing at the University of Auckland. She works at the intersection of digital marketing, education and emerging technologies. With a strong focus on making AI understandable and usable in real-world settings, Shahper brings a practical, down-to-earth approach to conversations about digital change.
