Our panel of experts unpacked the Mars United Commerce 2026 Retail Media Report Card and now you can watch it on demand. Leaders from Cartology NZ, Foodstuffs Precision Media, THE ICONIC, Mars United Commerce, and Signal + Light discussed the trends, challenges and opportunities shaping retail media in 2026. Whether you're a brand, agency or retailer, it's an important look at where the industry is heading. Thank you to our panel of experts for sharing their insights, and to Tina Trenkner-Meade, Founder of Signal + Light and lead of the IAB New Zealand Commerce Media Working Group, for her expert moderation. The full Mars United Commerce ANZ Retail Media Report Card H1 2026 can be downloaded here and you can watch the webinar on demand below👇
Webinar Panel
Kim Leybourne
Head of Precision Media, Foodstuffs
Kim Leybourne is Head of Precision Media at Foodstuffs, leading the growth and evolution of Aotearoa’s retail media network. Drawing on deep cross-market experience across agency and retail, she is focused on shaping the future of retail media through data, technology, and innovation, driving meaningful connections and measurable commercial growth.
Joshua Nunan
Director, Platform Media & Services, THE ICONIC
With a 15-year retail career spanning buying, category management and GM leadership, Josh brings deep commercial expertise to marketing partnerships. At THE ICONIC, he leads a high-performing team crafting full-funnel campaigns that bring global and local brands to life across every customer touchpoint.
Cameron Porter
Commerce Planning Director ANZ, Mars United Commerce
Cameron Porter is Commerce Planning Director ANZ at Mars United Commerce ANZ (Publicis Groupe) and an IAB Retail Media Council Member, working at the intersection of creative, media, and commerce to shape how brands show up across the shopper journey. He is the lead author of the Retail Media Report Card ANZ, now in its sixth edition, which has become a widely referenced benchmarking tool for advertisers navigating the evolving retail media landscape.
Samantha Osborne
General Manager, Cartology NZ
After 20+ years in the media industry Samantha joined Woolworths NZ in October 2020 to bring the Cartology business to the Countdown brand. During her career Samantha has had leadership roles both here in New Zealand and the UK most recently as Managing Director of Mindshare NZ, a global media agency. She has worked extensively across the retail category including both FMCG and Supermarkets. Samantha has a true passion for the advertising and media industry including being the Chair of the Media board for the Communications Council of NZ across a number of years.
Tina Trenkner-Meade
Founder, Signal + Light | IAB New Zealand Commerce Media Working Group Lead
Tina is the founder of Signal & Light, a consultancy specialising in commerce, retail media, and AI discovery. She brings a cross-sector perspective, having worked across holdco agencies, independent agencies, and client-side ecommerce, and helps brands, their partners, and publishers navigate the fast-moving commerce landscape.
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