IAB New Zealand Members can now download the latest chapter of IAB UK's Futurescape, and this edition is all about how the opportunities in TV will be supercharged by 2030 as streaming reshapes viewing habits and creates new ways for advertisers to connect with audiences.
According to the IAB UK's findings, the ongoing and steady decline in linear TV viewing will continue to span age groups and will mean that live viewing is largely reserved for major cultural moments. Over the next five years, we’ll see broadcasters continue to adapt to a multi-platform, digital-first landscape, facing strong competition from streaming giants. As TV evolves, it will become more accessible to a wider range of advertisers, while benefiting from enhanced targeting, interactivity and accountability.
Thanks to our colleagues at IAB UK, IAB New Zealand Members can download the full IAB UK Futurescape Chapter here.
For further information or to become an IAB New Zealand Member, please get in touch.
.jpg "CTV Playbook: It's How We Watch Now")
